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Us vs. Them

See how our ad buying process differs from our direct competitors by improving performance of your ad spend

Genius Monkey
Ad Buying VS Competitors

Swipe the table below to see how we compare!

Genius Monkey Ad Server

Competitor A: DSP or
Ad Server

Competitor B: DSP or
Trade Desk

Sourcing Inventory or Ad Placement

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Exchanges & Trade Desks

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Exchanges

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Trade Desk to Exchanges

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Ad Networks

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All Major 1st Party Networks

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Limited 1st Party Networks

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Limited 1st Party Networks

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Targeting/ Audience Targeting/ Behavioral Databases

Omni Monkey

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Access to ALL Behavioral Databases

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Access to 1 or 2 Behavioral Databases

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Access to 1 or 2 Behavioral Databases

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Validation

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Triple Layer Validation

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Single Validation

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Single Validation

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Optimization

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Ai & Human Oversight Ad Optimization

N/A

N/A

Reporting

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Full Impression Level Attribution On All Mediums

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Partial Attribution

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Partial Attribution

Total Cost to You

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ALL-INCLUSIVE

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Genius Monkey
Missing Features

  • Uncomfortable Long term contracts
  • Late night anxiety
  • Exorbitant costs
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Dsp or ad server
Missing Features

  • Unlimited behavioral databases at no cost
  • Multiple layers of validation
  • Automated optimization algorithms with human oversight
  • Full attribution
  • Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
  • Full support customer service
  • All-inclusive pricing
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Dsp or trade desk
Missing Features

  • Unlimited behavioral databases at no cost
  • Multiple layers of validation
  • Automated optimization algorithms with human oversight
  • Full attribution
  • Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
  • Full support customer service
  • All-inclusive pricing

Genius Monkey has developed long-standing relationships with first-party networks, exchanges, tradedesks, validation partners, and behavioral databases to bring you an
all-inclusive price.

This not only simplifies the process but also significantly outperforms all of our competitors on cost and performance metrics.

This is all backed by our industry-leading, full-attribution reporting.

Genius Monkey Average Pricing

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Display Ad Pricing

$0.60 - $1.09

Average Cost-per-click

$2-$4

Effective CPM

Industry Average

$1.05 - $2.20

Average Cost-per-click

$5-$9

Effective CPM

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Video Ad Pricing

$0.70 - $1.60

Average Cost-per-click

$10-$22

Effective CPM

Industry Average

$2.00 - $5.00

Average Cost-per-click

$20-$40

Effective CPM

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Ott Ad Pricing

$39 - $55

Effective CPM

$0.04 - $0.08

Cost per Completed View

Industry Average

$50 - $80

Effective CPM

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Audio Ad Pricing

$21 - $37

Effective CPM

N/A

Cost per Completed View

Industry Average

$38 - $50

Effective CPM

Let’s get your conversion rates climbing!