
Press Release: Genius Monkey Launches In-Play CTV for Live Sports Streaming
Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...
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August 12, 2026

Programmatic Trends and Highlights 2025 - What We Have Seen So Far
The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...
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August 13, 2025

5 Steps to Building a Killer CTV Campaign
We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions...
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July 9, 2025

Fascinating Takeaways from Super Bowl 2025
The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now...
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February 25, 2025

Which Programmatic Mediums Grew the Most in 2023?
Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...
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May 8, 2024

CTV is Here to Stay; What Now?
The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...
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August 9, 2023

All About the Video Ad... and How to Make Them Work!
How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content....
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April 18, 2023

Post-Pandemic Marketing is the New Marketing
When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and...
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July 27, 2022

How Advertisers Took Over the Super Bowl
On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl.
Super...
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February 2, 2022

‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays
From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season.
A 2020...
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October 25, 2021