#Video Ads

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on who you ask, but the lowest we found was about 80%. Not only is it big, but the numbers also confirm that it’s growing. Programmatic covers a variety of mediums, all of which experienced their own ups and downs worth examining. In this week’s blog, we’re taking a look at how the mediums collectively and individually grew in the year 2023 – as well as comparing them to Genius Monkey data – so you can know the trajectory of industry moving forward.

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment. The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this won’t be yet another pandemic article. Instead of focusing on COVID-19, Omicron, and worldwide effects of the virus, we want to focus on how the pandemic has affected marketing and advertising specifically. As the world changed, so did consumer habits.

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly (interviewing Americans) revealed that during the winter season: 51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social distancing measures, these jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and relevant during this time of drastic change for industries throughout the world.

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to say, this has brought about increased mobile use. In other words, the time spent on our smartphones and tablets has risen drastically. Changes in mobile use Over the past year, some of these trends were expected, and were already manifesting themselves before the global pandemic hit the U.