Tracking

As tools and technologies evolve, so too do the methods of bad actors looking to make a buck off advertiser’s honest work. Enter SIVT, or Sophisticated Invalid Traffic. This term describes the next generation of MFA and – as the name suggests – they can be complicated to detect and avoid. Let’s take a look at some examples of SIVT and discuss how Genius Monkey advertisers can beat the new Bots.

In a world where seemingly everything has to fit on a phone screen, digital out-of-home (DOOH) advertisements stand out in a way that banner ads can’t. In fact, 91% of advertisers believe DOOH can deliver both upper- and lower-funnel metrics. DOOH ads are big, noticeable, and they’re getting better every day with improvements to audience reach and adaptability. Let’s take a closer look at the details and see what Genius Monkey users can expect from this growing channel.

What separates a good programmatic platform from an excellent one? Price, support, ease-of-use, and metric reports are all important, but none are more important than optimization. A platform built for results will help advertisers refine, tweak, and adjust ongoing campaigns for the most efficiency. In this week’s blog from Genius Monkey, we’re taking a look at real-time campaign optimization through predictive analytics. Let’s dive in: A Crash Course in Predictive Analytics Predictive analytics is the science of knowing when a consumer is ready to take an action.

Performance indicators are a vital tool in the digital marketing process, allowing advertisers to gauge the success of their advertising efforts through a variety of metrics. As consumer attention becomes more fragmented and ad blindness rises, traditional metrics such as CTR, impressions, or ad frequency are increasingly falling short of telling the whole story. Views, impressions, and clicks are important, but are often touted as the end-goal or evidence of ultimate advertising effectiveness.

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow advertisers to better integrate with Google’s new Privacy Sandbox. This would have allowed advertisers using Amazon’s DSP to target users based on Google’s retargeting data. What does this mean for the future of cookie-less advertising and user data?

April is here and that means it’s Genius Monkey’s very own brand optimization month!! The first topic to kick off this month is A/B testing, or split testing. In programmatic advertising, every little uptick in performance matters and can affect your bottom line. Advertisers need to carefully craft the right message, the right landing page, and the right form fill or sales funnel to have the greatest impact. There’s a lot advertisers need to get right, and there’s no better method for doing so than split-testing.

In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death of the cookie” has been top-of-mind for many years for its potential impact on digital advertising; what does this mean for the future of digital advertising? Are cookies going to stay for good? Let’s take a look at the entire picture to understand what this breaking announcement means for your advertising.

Back in 2022, IAB predicted that podcast ad revenue would surpass $4 billion in 2024. We’re now in May 2024, and IAB has released a new report granting advertisers insight into the current state of podcast advertising. Is the industry still on track to hit that $4 billion milestone? What do advertisers need to know about targeted ads and consumer tracking in the podcast medium? Let’s dive into the report and learn about what podcast advertising can offer your business.

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge. The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.

Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona profiles they associate with – allowing Genius Monkey platform users to have thousands of more data points on their audience to further optimize campaigns and overall marketing efforts. In our latest article published on AP News, MarketWatch, and Seeking Alpha we explain how the Genius Monkey data panel is expanding with over 85,000 new customer attributes to track, including hobbies, education, preferred media, personality types, and much more.