#Tips

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow. Create an amazing first impression by providing users a personalized shopping experience. Keep your website and purchase process updated and fix problems that arise. A great e-commerce website isn’t just about using the best font or colors—it’s about using great content, providing a safe space away from fraud, and allowing customers to easily navigate your site.

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until they decide you are the right company to fulfill that need. A full-funnel marketing approach begins at the top of the funnel by driving mass impressions to achieve branding and name recognition. As you move down the funnel, it becomes narrower and the efforts of your marketing become more focused, targeting the most qualified audience with the highest propensity to convert.

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On average, smartphone users in 2019 spent three and a half hours per day on their mobile devices, with nearly a third of users reporting near continual time spent online. At the same time, the number of U.S. adults owning a smartphone has rapidly grown, from 35% in 2011 to 85% in 2021.

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked. Something many advertisers, particularly Facebook, aren’t happy about. But despite the uproar of Facebook and a handful of other social giants, there are certain programmatic advertising platforms who aren’t bothered by the privacy news at all. Why?

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to increase and break all previous records. In a recent report from Politico, the initial 2020 ad spend estimates of $6 billion were modified by 12% to predict at least $6.7 billion in this year’s political ad spend! With so much being invested during such a pivotal time for the globe, all eyes will be on politicians and their answers to the many challenges we’ve seen this year.

Sometimes marketers take creative content for granted, but no matter how intriguing or relevant their work may be, it cannot lead to success without a solid content promotion strategy crafted with a digital programmatic platform. Savvy marketers are always on the lookout for ways to improve content visibility and drive more quality traffic to their blogs and websites. Listed below are ways that we here at Genius Monkey have found to be rather effective at boosting interest in your content and increasing traffic with each new post.