#Tips

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a reason. These are the first 5 fixes we like to recommend if your campaign isn’t seeing the results you wanted. Each business is different, so these 5 won’t automatically make you a big success—for that you need a team working alongside you every step of the way.

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of their mind, even when many appear on the screen in front of their eyes. How then, do marketers stand out? No, it’s not with a trendy TikTok dance or ALL CAPS FONT.

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match consumers/viewers with the best advertisements—the ones they are most likely to engage with and buy from. But one of the most important ways to target is almost too obvious, yet many overlook its importance: targeting with search intent.

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only with clients and success stories, but also with new team members and greater recognition in the marketing industry. This is what we’ve learned in 2022 that you should take with you into the new year. Ad Sales on the Rise Despite coming out of a pandemic, advertising continues to grow.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

You’ve probably heard it a million times—the best tips and tricks to make your business better. But we’re here to speak from experience—10+ years of it—and let you in on the things we’ve learned about outperforming competitors. It’s more than just keeping tabs on what the other guys are doing. It’s more than using the word “innovation,” rebranding and creating a new logo, or even offering cheaper services. We’ve been voted one of the best digital marketing platform companies in the country, and our clients and results will show you that we really do know what we’re doing.