#Tips

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of their mind, even when many appear on the screen in front of their eyes. How then, do marketers stand out? No, it’s not with a trendy TikTok dance or ALL CAPS FONT.

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match consumers/viewers with the best advertisements—the ones they are most likely to engage with and buy from. But one of the most important ways to target is almost too obvious, yet many overlook its importance: targeting with search intent.

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only with clients and success stories, but also with new team members and greater recognition in the marketing industry. This is what we’ve learned in 2022 that you should take with you into the new year. Ad Sales on the Rise Despite coming out of a pandemic, advertising continues to grow.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

You’ve probably heard it a million times—the best tips and tricks to make your business better. But we’re here to speak from experience—10+ years of it—and let you in on the things we’ve learned about outperforming competitors. It’s more than just keeping tabs on what the other guys are doing. It’s more than using the word “innovation,” rebranding and creating a new logo, or even offering cheaper services. We’ve been voted one of the best digital marketing platform companies in the country, and our clients and results will show you that we really do know what we’re doing.

We sat down with our Creative Director at Genius Monkey, Damon Reine, and asked him about his work, design tips, advertising secrets, and more. Here’s what he had to say: Q: What does being creative director entail at Genius Monkey? Damon: The day-to-day position entails managing and creating the visual and creative voice and personality of the company. We’re an ad tech company—we don’t have a product on the shelf—so it’s important our consumers come to digest us through advertising, the website, social media, and more.

If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards app—who doesn’t want a free burger on their birthday? Most big-name businesses and retailers have an app, and if they don’t, they’re most likely falling behind or missing out on important data. AdExchanger reported that retailers are “investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms.

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not enough to “lead a horse to water”—in digital advertising, you need to know exactly what type of water that horse likes, when they drink water, what kind of supplements they need in their water, and more.