Tips

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

The Bottom Line Sports fans are active, engaged, and shopping across multiple screens all season long, making them one of the most valuable audiences a programmatic advertiser can...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We talk a lot about evolving your advertising strategy at Genius Monkey, but what does that actually mean in practice? There are plenty of ways to get your message in front of an...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

Midterms are closer than most campaigns realize, and the digital advertising landscape has never been more competitive. Voters are inundated with messages across every screen they...