Technology

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited advertising budget. Luckily, there’s a smart solution. Programmatic advertising helps stretch every ad dollar for maximum impact. By using data and automation, it helps small businesses compete with much larger ones. Let’s take a look at how programmatic can help small businesses grow:

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from Genius Monkey, we’re taking a look at another way some advertisers cut out too many steps with the issue of programmatic “black boxes.” Let’s dive in! What is a Programmatic Black Box? A black box is a system where advertisers spend ad money with little control as to how, when, and where ads are placed.

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving machinations of MFA. One thing that doesn’t change is the Genius Monkey platform’s ability to reach your audience: any audience! Genius Monkey users represent a vast variety of verticals across multiple programmatic channels. We’re always talking about following the data; let’s see what the data has to say!

AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on Adweek suggests that Google’s Search Ad business has slipped slightly in the wake of AI barrelling its way into the search business and – incredibly – Google might be okay with it. Why? Because AI-powered ads have been proven to yield a 25% higher relevance compared to traditional search!

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new technologies correctly and avoiding the pitfalls that can come with rapid adoption. Artificial intelligence has a lot of potential for good and ill, and Genius Monkey is here to explore a few of the possibilities the future is now offering.

Google Found Guilty of Antitrust Behavior… Again! In September 2024, the Department of Justice won their lawsuit against Google, alleging that the tech giant was exhibiting antitrust behaviors in their search advertising business. Google was declared a monopoly, but the punches didn’t stop there. The DOJ later took Google to court again over monopolistic actions in their adtech enterprises, and we now have a ruling on the side of the DOJ for this case.

Only a few weeks after being officially labeled a monopoly by the U.S. government, Google finds themselves in court once again for more antitrust accusations. The Department of Justice and other States are still the plaintiffs, but instead of focusing on the “search” aspect of Google’s business, they’re now targeting Google’s hold on advertising technology. Let’s break down each side of the case and what advertisers stand to gain (or lose) from the outcome.

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip its toes into everything digital advertising has to offer: gaming. No longer a niche medium, video games have gone mainstream and reach a worldwide audience of 3.32 billion players. A recent report from Comscore highlights just how large and diverse the gaming audience has become; it’s not just kids playing games these days.

There’s no question that Google is the 800-pound gorilla in the tech industry that we all have to work around. Many have cried “monopoly”, but Google’s actions have always appeared just pro-competitive enough to escape legal action – that is, until now. Google LLC has now been officially labeled as a monopoly by the United States government; let’s dive into the details and what advertisers need to know. Details on the Four-Year Lawsuit In October 2020, the United States Department of Justice – along with several States – filed several suits against Google for Antitrust behaviors.

Each year in May, television (and now streaming) networks invite the industry to come together and bask in the advertising glory of the year to come. This is the TV Upfront event, where major new shows are revealed, big announcements are made, and advertising deals are struck. It’s a time when all the major outlets are looking to win over programmatic dollars and a timely snapshot into the health of the OTT/CTV medium.