Technology

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We’re excited to share that Genius Monkey has launched a brand-new mobile dashboard, giving you the power to check in on your campaigns from anywhere, at any time. We’ve always...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

AI is everywhere in advertising right now, and audiences are starting to notice. Trust is taking a hit across the board, not because AI is inherently untrustworthy, but because...

Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer,...

It seems that every other article these days has something to do with AI. Many people see it as the doom of creativity; others see it as a boon to productivity. Whatever the...

News from the NRF’s Big Show 2026 Google Announces Universal Commerce Protocol Google is taking a big step toward standardizing how AI Agents can interact with generative AI...