Streaming Services

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

News from the NRF’s Big Show 2026 Google Announces Universal Commerce Protocol Google is taking a big step toward standardizing how AI Agents can interact with generative AI...

Last year, Super Bowl LIX drew an estimated 191.1 million unique viewers, setting a new record in 2025. Once again, the NFL championship game proved that it remains the single...

Netflix Closes a Deal to Buy WBD; Paramount Steps Up On December 5th, 2025, Netflix announced a deal to purchase Warner Bros Discovery (WBD), including all the IP rights, studios,...

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...

We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions...

The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now...

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen...

Connected television (CTV) has stood out as the black sheep of the programmatic family for a while, featuring the lowest total ad spend and the trickiest audience tracking of all...

Each year in May, television (and now streaming) networks invite the industry to come together and bask in the advertising glory of the year to come. This is the TV Upfront event,...