ROAS

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most...

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association...

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth...

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter...

Supply-chain shortages can really frustrate the flow of business. In the past year, we’ve seen more shortages than ever. According to CNBC, the supply-chain blockages in the...

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry...