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The $1 Billion Podcast and Audio Industry You Should Be Tapping Into

The $1 Billion Podcast and Audio Industry You Should Be Tapping Into

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as the internet advertising market as a whole. Before recently, advertisers could only purchase audio directly through Pandora, iHeartRadio and Spotify, but there was no way to attribute lift or conversions in doing so. In the past two years, Genius Monkey has made it possible to track these via impression-level tracking from knowing when someone hears an ad and converts afterwards.

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August 18, 2022
Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.

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July 20, 2022
Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

Your Source of Programmatic Ad Trends: Q2 vs Q1 2022

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online media platforms continue to get more use as our lives become more diverse, which has allowed marketers and media companies to reach, track and target audiences in new and exciting ways. We are excited to bring you quarterly insights into significant marketing mediums and vertical trends Genius Monkey data has shown.

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July 13, 2022
The Proof is in Programmatic: How We've Grown in the Last 3 Years

The Proof is in Programmatic: How We've Grown in the Last 3 Years

The Internet came to life 38 years ago. The first iPhone was released 14 years ago. The first television advertisement was a 10-second video during a baseball game in 1941, 80 years ago. It may seem like many years have passed, but all of these developments, from TV to cell phones, appeared in the last 100 years and have changed our lives forever. Soon after these inventions came advertising on these devices.

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December 15, 2021
How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be a serious change. This news will ultimately mean that the new CMO, trying to make swift changes in the eyes of the rest of the C-suite in a radical departure from their predecessor, will clean house and look for a new direction.

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September 29, 2021
Preparing your Company during Google’s Cookie Ban Delay

Preparing your Company during Google’s Cookie Ban Delay

Genius Monkey recently made a blog post about Google’s modifications regarding its cookie guidelines for the digital marketing industry. But hold the presses! Google just announced that it was pushing back its timeline from 2021 to 2023 before they kill third-party tracking cookies, giving the brands a chance to plan for more privacy-conscious targeted ads. So, it appears that marketers may have at least two more years before the cookie cremation happens.

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September 1, 2021
Expand Your Reach with Audio Ads

Expand Your Reach with Audio Ads

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital activities for American adults, directly behind video. Because of this growing momentum, more and more marketers are updating their campaign strategies to include audio ads–and you should too. Rising opportunities with programmatic audio Thanks to podcasts, audiobooks, music and online playlists, streamed audio content has seen massive growth in recent years, as have programmatic audio ads.

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May 26, 2021
Ad Fraud Sees 90% Reduction with TAG-verified Channels

Ad Fraud Sees 90% Reduction with TAG-verified Channels

It’s a new year with a whole new–and bright–outlook on fraud prevention in the programmatic landscape. The pandemic of 2020 dramatically accelerated digital business efforts, and while some have speculated this could potentially make the digital supply chain more vulnerable to fraud, new research has shown that a good portion of fraud is already being effectively prevented. The Trustworthy Accountability Group (TAG) is a global program composed of several digital supply chain contributors and ad tech companies–including Genius Monkey–that have banded together in a combined effort to fight fraudulent activity and promote brand safety within digital advertising.

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January 27, 2021
Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV

Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks! Currently, there are more than 130 CTV applications1 available to viewers, and that number is growing rapidly; like a new city popping up in the middle of the desert. But, with any new city comes new bad guys.

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January 20, 2021
How Programmatic Promotes Higher Education Enrollment

How Programmatic Promotes Higher Education Enrollment

The unforeseen upheaval of 2020 has been hard on all industries, but colleges and higher education institutions have taken a particularly rough hit since social distancing and stay-at-home mandates went into place. Without the opportunity to make personal connections, foot traffic has greatly decreased on campus, while many prospective students are now hesitant to enroll in any higher learning programs due to economic uncertainties. With so many unknowns still up in the air, educational institutions have been forced to shift their marketing strategies and re-evaluate their advertising message.

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December 16, 2020
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