Programmatic

Last updated: September 2026 OpenAI Ads, Google Ads, and programmatic advertising are not three versions of the same thing. OpenAI Ads reaches people inside ChatGPT conversations,...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We talk a lot about evolving your advertising strategy at Genius Monkey, but what does that actually mean in practice? There are plenty of ways to get your message in front of an...

We’re excited to share that Genius Monkey has launched a brand-new mobile dashboard, giving you the power to check in on your campaigns from anywhere, at any time. We’ve always...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

They say the best time to plant a tree was 20 years ago. But when it comes to digital advertising, the best time is right now! The programmatic industry isn’t just growing, it’s...

The Short Answer There’s no universal programmatic channel mix that works for every advertiser. The right mix depends on your industry, audience, purchase cycle, and goals. A B2C...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...