Political Ads

Midterms are closer than most campaigns realize, and the digital advertising landscape has never been more competitive. Voters are inundated with messages across every screen they...

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

Halloween is upon us, a time for dressing up, eating candy, and celebrating the darker side of pop culture. While all in good fun, there are more things on the horizon for...

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth...

This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill...

This year has brought countless changes to markets everywhere, including the political arenas. But unlike the downturn of other markets, 2020 political ad spend is expected to...