Podcast Advertising

Last updated: August 2026 Programmatic audio advertising is the automated buying of ad slots in streaming music, podcasts, and digital radio through software rather than direct sales negotiations. Advertisers bid on individual impressions in real time, target listeners by audience data instead of by show or station, and manage audio alongside display, video, and CTV in one platform. Audio is one of the last major channels most advertisers still buy by handshake.