Path to Conversion

The Bottom Line Sports fans are active, engaged, and shopping across multiple screens all season long, making them one of the most valuable audiences a programmatic advertiser can...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We talk a lot about evolving your advertising strategy at Genius Monkey, but what does that actually mean in practice? There are plenty of ways to get your message in front of an...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer,...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

It’s been a couple years since Genius Monkey dove into the Flexibility of Modern Audio Ads, and it’s time to check in with programmatic’s most underrated medium. In the last two...