OTT/CTV

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting...

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds...

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+...

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super...

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a...

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020...

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the...

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before....

More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead. According to a report by PwC Consumer...