OTT/CTV

Connected television (CTV) has stood out as the black sheep of the programmatic family for a while, featuring the lowest total ad spend and the trickiest audience tracking of all...

While athletes around the globe were competing for gold, one challenger stood out as the reigning world champion of digital ads. Making its Olympic debut this year, programmatic...

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its...

Each year in May, television (and now streaming) networks invite the industry to come together and bask in the advertising glory of the year to come. This is the TV Upfront event,...

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...

In a stunning move, three big names in the world of live sports streaming are teaming up to build a “new and exciting platform” launching later this year. Disney, Fox, and Warner...

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former...

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing...

We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited...