#OTT/CTV

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST. What is FAST? FAST stands for free ad-supported television. Examples you may know include Roku TV, Pluto TV, and Tubi. You can watch live news or a continuous loop of your favorite TV show.

This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively. This year alone, 55.1% of Americans cut the cord and moved solely to streaming services. It’s interesting to note that 74% of young people ages 18-34 have never had cable, cut the cord, or plan to cut the cord soon. The Advertising Plan Details This ad-based model will be cheaper than the other subscription plans and cost $7.

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts during the Ukraine invasions. This is the first time in 10 years that such a loss has been reported, and Netflix is fighting to stay ahead of the competition. Is Netflix Now Open to Ads? Though he was once firmly against it, Netflix co-CEO Reed Hastings may now be changing his mind about ad-supported streaming, saying that they are “quite open to offering even lower prices with advertising, as a consumer choice.

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can be the difference between landing a solid conversion and losing a crucial lead. While other OTT & Connected TV marketers claim to provide thorough attribution, what you may not know is that they may not be giving you the whole picture.

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly (interviewing Americans) revealed that during the winter season: 51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks! Currently, there are more than 130 CTV applications1 available to viewers, and that number is growing rapidly; like a new city popping up in the middle of the desert. But, with any new city comes new bad guys.

We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the privilege of publishing articles through Forbes every month or so. Our previously-featured Forbes article, titled Don’t Be a Statistic: Preparing for Ad Life After Lockdown, we covered the significant effect COVID-19 lockdowns have had on the ad industry. In our featured Forbes article this month, titled 2020: A Rough Year for Pay TV we discuss with recent pandemic uncertainty, people have looked at alternatives to traditional cable TV more than ever, and that trend is continuing as more and more consumers are cutting back on costs where they can.

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before. This wasn’t entirely surprising, though. With video streaming revenue expected to grow to $30.4 billion by 2024, OTT has been a marketing go-to for several years. But there’s an often-overlooked OTT video platform that’s held strong and steady despite the turbulence of 2020, and continues to climb even still: mobile video ads.