OTT/CTV

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

They say the best time to plant a tree was 20 years ago. But when it comes to digital advertising, the best time is right now! The programmatic industry isn’t just growing, it’s...

Last year, Super Bowl LIX drew an estimated 191.1 million unique viewers, setting a new record in 2025. Once again, the NFL championship game proved that it remains the single...

2025 will likely be remembered as the year when all the predictions, noise, and media shifts became too big to ignore. For years, advertisers heard about looming disruption – AI,...

Netflix Closes a Deal to Buy WBD; Paramount Steps Up On December 5th, 2025, Netflix announced a deal to purchase Warner Bros Discovery (WBD), including all the IP rights, studios,...

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...

We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions...

The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now...

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen...

This week, Genius Monkey is taking a look at the trends that we expect to continue into this year so you can be prepared for what the industry is likely to become. From an emphasis...