Omnichannel

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting...

First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it...

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds...

You’ve probably heard it a million times—the best tips and tricks to make your business better. But we’re here to speak from experience—10+ years of it—and let you in on the things...

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing...

When you think of popular brands, what are the first that come to mind? What makes a brand successful—is it their popularity, their sales, or their humor? These days, for a brand...

Let’s talk about TikTok. You may love it, you may hate it, or you may just be confused. This video app grew to popularity in early 2020 and had its fair share of controversy. But...

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks...

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB...

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before....