
The Problems with Programmatic Black Boxes
One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...
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October 1, 2025

Programmatic Trends and Highlights 2025 - What We Have Seen So Far
The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...
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August 13, 2025

Is AI Taking Over Search? What Advertisers Need to Know
AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on...
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July 30, 2025

The Benefits of a Multimedia Campaign Strategy
The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss,...
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April 14, 2025

Is it a Bad Idea to Advertise Next to News?
Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...
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February 19, 2025

Experian Reveals What Advertisers Can Do to Get Ready for the Holiday Season
The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target...
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September 25, 2024

In the News: Genius Monkey Featured on HostingAdvice.com
Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in...
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March 6, 2024

Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration
Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities...
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October 4, 2023

Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution
Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to...
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September 27, 2023

What’s New in Q2 at Genius Monkey (2023 Edition)
We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited...
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May 9, 2023