Omnichannel

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

The Bottom Line Sports fans are active, engaged, and shopping across multiple screens all season long, making them one of the most valuable audiences a programmatic advertiser can...

Google Pushes Search Results Even Further Down the Page Google isn’t slowing down on the AI front. The company is testing expanded AI features on its search results page that would...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

They say the best time to plant a tree was 20 years ago. But when it comes to digital advertising, the best time is right now! The programmatic industry isn’t just growing, it’s...

The Short Answer There’s no universal programmatic channel mix that works for every advertiser. The right mix depends on your industry, audience, purchase cycle, and goals. A B2C...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...