#News

AdExchanger has selected Genius Monkey as one of its finalists for the 2022 AdExchanger Awards in the award category of Best Account Support by a Technology Company. The AdExchanger awards program celebrates excellence in digital marketing and advertising. Other finalists include Disney, Samsung, iHeartMedia, and more. Winners will be announced on October 17 at the AdExchanger awards gala in New York City. In our latest article published on AP News, Yahoo!

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online media platforms continue to get more use as our lives become more diverse, which has allowed marketers and media companies to reach, track and target audiences in new and exciting ways. We are excited to bring you quarterly insights into significant marketing mediums and vertical trends Genius Monkey data has shown.

This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill recognition. You won’t reach your entire audience without programmatic, and Genius Monkey is the ideal partner with powerful capabilities to bring you an increase in impressions, better targeting, and big wins. Learn more about our political advertising powerhouse in our latest article, published on Yahoo!

Genius Monkey is proud to be named one of the Best Digital Marketing Companies in Tempe in Tempe by Expertise.com. Expertise reviews and recommends top-rated companies and connects customers to these businesses. They analyze company reviews and even use mystery shoppers to call companies and analyze their customer service. Expertise then hand picks their professionals using an objective selection process. Genius Monkey provides comprehensive online marketing solutions to clients in Tempe and its surrounding areas.

As a leader in programmatic advertising, Genius Monkey knows that a well-rounded strategy includes display first and then other programmatic services added on to complement display. In fact, data shows that display campaigns are the backbone of almost every successful digital marketing media plan. Genius Monkey recently conducted a study in which we took a large sample of clients who were running multiple programmatic mediums (display, video, audio, OTT/CTV, etc) at once to analyze how each medium yielded conversions working together, and the results were no surprise to us!

On November 10 in 2021, Russian cybercriminal Aleksandr Zhukov was sentenced to 10 years in prison for his digital ad scam, stealing more than $7 million from U.S. advertisers and publishers for more than 2 years. How did he do it? Russian “King of Ad Fraud” Gets Caught In 2014, Zhukov started an advertising network and received payments from other ad networks to place advertisements on websites. But instead of putting ads on real web pages, he rented 2,000 computer servers and put them in data centers, programming them to act like humans viewing ads.

Introducing ROAS Dashboard Reporting and S3 Bucket API Integration! At Genius Monkey, we’re committed to excellence–not just in the service we provide but in our industry knowledge, product offerings and overall platform performance. And it just keeps getting better and better! To better serve our users, we’ve recently added a few new features to the Genius Monkey platform. Check out what’s new! ROAS reporting in the dashboard ROAS, or return on ad spend, is one of the most important metrics in every ad campaign.

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and while much of what we’ve learned this year has come at a high cost, we’ve learned a plethora of lessons involving consumer behavior, trends and overall ad effectiveness–and savvy marketers are continuing to adapt their campaign strategies accordingly.

Genius Monkey is proud to announce that our programmatic platform has been listed among the top 1% of all ad vendors with The Media Trust, according to their recently released IAB Transparency & Consent Framework (TCF) report. As a global leader in digital third-party risk management, The Media Trust provides real-time security, data privacy, performance management and quality assurance solutions that help safeguard, monetize and optimize the user experience over devices.