#News

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter straight to those who could use it most – no guesswork needed. That personal approach is achieved through gathering copious amounts of industry data and, most importantly, knowing what to do with it. In our latest article published on AP News, Yahoo! Finance and MarketWatch, we recently pulled statistics from 30 of our top performing users, focusing specifically on the ones that yielded the highest return on ad spend (ROAS) for their digital efforts.

We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share some of the latest additions and improvements we’ve made to the Genius Monkey platform. Ad Size Data Tracking A new ad size reporting display in the dashboard allows you to more quickly see which of your display ad sizes served the most impressions and received the most clicks at a glance, you can have speedy, valuable insights into exactly which ad dimensions are performing the best.

Our clients have been enjoying some of the best prices we’ve seen in the last two years! Why is this? Straight to the nitty-gritty; it’s because we have been working hard on our optimization algorithms and features along with integrating even more inventory through new networks, direct deals, and DSPs. This helps Genius Monkey continuously drive down costs with our unique media-agnostic approach, reaching consumers on any device they use.

Spam calls: perhaps one of the few universal experiences that can finally unite humanity with our shared annoyance. Whether it takes the form of an email, a text, or a good ol’ fashioned phone call, solicitous communication from companies is something we’ve come to expect in 21st-century America – but that might be about to change. The Future of Spam-Based Text Marketing Recently, the Federal Communications Commission (FCC) released their Report and Order on fraudulent text messages, requiring providers to block text messages that are “highly likely to be illegal”.

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your campaigns. Why? Because most programmatic platforms and agencies today have one DSP as their backend servicer to serve ads. If they are only using one DSP they are potentially missing out on premium placements. Since Genius Monkey has both Xandr and Yahoo DSP already within its Meta-DSP platform, we are included in both exclusivity deals.

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards. Genius Monkey is a finalist in the “Best Measurement Solution” category. The Digiday Technology Awards “recognize the technology modernizing media and marketing. Digiday has honored industry-leading work from Adobe, SpotX, Twitch and Piano.” Winners will be announced virtually on November 17.

AdExchanger has selected Genius Monkey as one of its finalists for the 2022 AdExchanger Awards in the award category of Best Account Support by a Technology Company. The AdExchanger awards program celebrates excellence in digital marketing and advertising. Other finalists include Disney, Samsung, iHeartMedia, and more. Winners will be announced on October 17 at the AdExchanger awards gala in New York City. In our latest article published on AP News, Yahoo!

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.