#News

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in the space by leveraging data for unparalleled insight into the programmatic journey. Check out some of the highlights here or see more on HostingAdvice. On the problems modern advertisers face in digital marketing: “All too often in the digital realm, advertisers are going to several different networks or DSPs to try and run their ads and then have to learn the nuances of each, set up individual campaigns in each, go through reporting for each individually, and it just takes way too much time and creates margin for error,” said Travis Champ… “Whether the advertiser is a direct brand or agency, managing many different campaigns across many different DSPs gets overwhelming quickly.

Wow, what a year; 2023 was one for the books for digital media buyers. We saw the introduction of Netflix OTT placements, the last of lingering Cookies going away, the new growth of DOOH, and the ever expanding reach of display ads. Staying true to form, Genius Monkey is here to dive deep into platform user’s data to give you a quick overview of some interesting trends observed throughout the year.

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge. The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding inventories, here are some of the recent digital marketing headlines worth paying attention to. X Now Selling Ad Space via Google Earlier this year (summer of 2023), Elon Musk reported that advertising revenue for X was down 50%. In an effort to combat the declining figures, X is now selling inventory through the Google Display Network to programmatically serve users on their X home feed.

Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona profiles they associate with – allowing Genius Monkey platform users to have thousands of more data points on their audience to further optimize campaigns and overall marketing efforts. In our latest article published on AP News, MarketWatch, and Seeking Alpha we explain how the Genius Monkey data panel is expanding with over 85,000 new customer attributes to track, including hobbies, education, preferred media, personality types, and much more.

Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to connect offline and online data, in a privacy-safe manner, and derive meaningful insights to reach more than 1.5B connected IDs that have been active and addressable in the last 60 days. The effort aims to amplify Genius Monkey’s attribution capabilities, enabling a more comprehensive view of ad effectiveness for marketers.

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app Threads, a text-based feed that’s been drumming up a lot of buzz. But lots of social apps appear, stir up interest, and die; does Threads have the staying power to become a major player? Let’s go over the important details:

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website. There is some good and some bad that comes along with any change, and we’re here to break down what you need to know about GA4. The Good Tracking Across Multiple Devices Universal Analytics focused on desktop interactions with your site; when a user hopped on, UA tracked the “session” as a group of user hits on your site.

Tech Times is an editorial site that focuses on technology, business, and how they intersect and impact the market. In their mission to bring you the latest news in tech innovation, Tech Times recently took a look at the various players in the programmatic advertising space. In a July 4th, 2023 article, Tech Times announced their rankings for the top 5 best display advertising software, which features some heavy hitters and familiar names.

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.