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CTV/OTT Highlights from and Around TV Upfronts 2024

CTV/OTT Highlights from and Around TV Upfronts 2024

Each year in May, television (and now streaming) networks invite the industry to come together and bask in the advertising glory of the year to come. This is the TV Upfront event, where major new shows are revealed, big announcements are made, and advertising deals are struck. It’s a time when all the major outlets are looking to win over programmatic dollars and a timely snapshot into the health of the OTT/CTV medium.

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June 12, 2024
The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers

The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers

In a stunning move, three big names in the world of live sports streaming are teaming up to build a “new and exciting platform” launching later this year. Disney, Fox, and Warner Bros. Discovery are all contributing to a new yet-to-be-named streaming entity in an unprecedented partnership that aims to streamline (or monopolize, depending on how you look at it) the sports-viewing experience. This has the potential to upset the way many marketers reach their audience through sports broadcasting and programmatic OTT, but Genius Monkey users have nothing to worry about, and can even look forward to the exciting new marketing opportunities it provides.

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April 3, 2024
Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just the right medicine. In January, Netflix announced over 23 million active monthly users on the commercial-driven version of the service. Compare this with the November 2023 report of 15 million; that’s an increase of 8 million active users in two months! Last year, ad-supported customers made up about 5% of Netflix’s total user base; now they represent almost 9%.

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March 27, 2024
Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding inventories, here are some of the recent digital marketing headlines worth paying attention to. X Now Selling Ad Space via Google Earlier this year (summer of 2023), Elon Musk reported that advertising revenue for X was down 50%. In an effort to combat the declining figures, X is now selling inventory through the Google Display Network to programmatically serve users on their X home feed.

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October 18, 2023
Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration

Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration

Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona profiles they associate with – allowing Genius Monkey platform users to have thousands of more data points on their audience to further optimize campaigns and overall marketing efforts. In our latest article published on AP News, MarketWatch, and Seeking Alpha we explain how the Genius Monkey data panel is expanding with over 85,000 new customer attributes to track, including hobbies, education, preferred media, personality types, and much more.

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October 4, 2023
Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution

Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution

Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to connect offline and online data, in a privacy-safe manner, and derive meaningful insights to reach more than 1.5B connected IDs that have been active and addressable in the last 60 days. The effort aims to amplify Genius Monkey’s attribution capabilities, enabling a more comprehensive view of ad effectiveness for marketers.

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September 27, 2023
GA4 is Here: What You Need to Know

GA4 is Here: What You Need to Know

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website. There is some good and some bad that comes along with any change, and we’re here to break down what you need to know about GA4. The Good Tracking Across Multiple Devices Universal Analytics focused on desktop interactions with your site; when a user hopped on, UA tracked the “session” as a group of user hits on your site.

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July 19, 2023
Tech Times Names Genius Monkey Best Display Advertising Software

Tech Times Names Genius Monkey Best Display Advertising Software

Tech Times is an editorial site that focuses on technology, business, and how they intersect and impact the market. In their mission to bring you the latest news in tech innovation, Tech Times recently took a look at the various players in the programmatic advertising space. In a July 4th, 2023 article, Tech Times announced their rankings for the top 5 best display advertising software, which features some heavy hitters and familiar names.

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July 6, 2023
5 Major Marketing Trends… Are They Worth It?

5 Major Marketing Trends… Are They Worth It?

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

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June 14, 2023
The Key to Making a Sale is Not Actually Selling; It’s This

The Key to Making a Sale is Not Actually Selling; It’s This

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

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June 6, 2023
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