#Meta-Dsp

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be set in stone or predictive. Being diverse doesn’t mean you have to micromanage 10 different vendors—find a vendor that has an agnostic approach, like Genius Monkey, and see the results for yourself. What is a Diverse Media Plan?

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts during the Ukraine invasions. This is the first time in 10 years that such a loss has been reported, and Netflix is fighting to stay ahead of the competition. Is Netflix Now Open to Ads? Though he was once firmly against it, Netflix co-CEO Reed Hastings may now be changing his mind about ad-supported streaming, saying that they are “quite open to offering even lower prices with advertising, as a consumer choice.

Genius Monkey is proud to be named one of the Best Digital Marketing Companies in Tempe in Tempe by Expertise.com. Expertise reviews and recommends top-rated companies and connects customers to these businesses. They analyze company reviews and even use mystery shoppers to call companies and analyze their customer service. Expertise then hand picks their professionals using an objective selection process. Genius Monkey provides comprehensive online marketing solutions to clients in Tempe and its surrounding areas.

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you are adapting, it’s too late.” COVID-19 brought even more popularity to binge-watching, which dramatically fast-forwarded the streaming industry at an outrageous pace. People did adapt—to watching streamed content around the clock. So the marketing industry also had to adapt quickly.

Today, we’re talking about LOVE. But not the kind you see in a Tom Hanks/Meg Ryan movie. Yes, we love the romantic side of this special holiday in February, but if you know us, you know we gotta talk about what we love most—marketing, digital advertising, and all things programmatic. So today, we’re inviting you to our candlelit dinner table to talk about LOVE. We’ve created a L-O-V-E acronym for marketing that gives you advertising tips from our experts.

Supply-chain shortages can really frustrate the flow of business. In the past year, we’ve seen more shortages than ever. According to CNBC, the supply-chain blockages in the production system, “have affected a variety of sectors . . . ranging from shortages of electronics and autos to difficulties in the supplies of meat, medicines and household products.” But shortages in the supply chain don’t mean you have to sit and twiddle your thumbs.

Where were you on October 4, 2021? If you own a smartphone or keep up with the news, you’ll remember that at the beginning of this month, Facebook “broke down” for more than 5 hours. And it wasn’t just Facebook—the breakdown included their apps, Instagram and Whatsapp, and even some of their office building software, leaving Facebook employees locked outside for hours. Maybe you barely noticed and went on with your day.

Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that there is about to be a serious change. This news will ultimately mean that the new CMO, trying to make swift changes in the eyes of the rest of the C-suite in a radical departure from their predecessor, will clean house and look for a new direction.

Genius Monkey recently made a blog post about Google’s modifications regarding its cookie guidelines for the digital marketing industry. But hold the presses! Google just announced that it was pushing back its timeline from 2021 to 2023 before they kill third-party tracking cookies, giving the brands a chance to plan for more privacy-conscious targeted ads. So, it appears that marketers may have at least two more years before the cookie cremation happens.

Over the top TV (OTT) or Connected TV (CTV) have pretty much made their mark on the advertising landscape — enough to stake their claim as a mainstay in the advertiser’s official bag of tricks! Currently, there are more than 130 CTV applications1 available to viewers, and that number is growing rapidly; like a new city popping up in the middle of the desert. But, with any new city comes new bad guys.