#Meta-Dsp

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter straight to those who could use it most – no guesswork needed. That personal approach is achieved through gathering copious amounts of industry data and, most importantly, knowing what to do with it. In our latest article published on AP News, Yahoo! Finance and MarketWatch, we recently pulled statistics from 30 of our top performing users, focusing specifically on the ones that yielded the highest return on ad spend (ROAS) for their digital efforts.

We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share some of the latest additions and improvements we’ve made to the Genius Monkey platform. Ad Size Data Tracking A new ad size reporting display in the dashboard allows you to more quickly see which of your display ad sizes served the most impressions and received the most clicks at a glance, you can have speedy, valuable insights into exactly which ad dimensions are performing the best.

Our clients have been enjoying some of the best prices we’ve seen in the last two years! Why is this? Straight to the nitty-gritty; it’s because we have been working hard on our optimization algorithms and features along with integrating even more inventory through new networks, direct deals, and DSPs. This helps Genius Monkey continuously drive down costs with our unique media-agnostic approach, reaching consumers on any device they use.

How many hours a day do you spend watching videos? The number is probably higher than you’d guess. On average, Americans spend almost two hours a day watching video content. Whether you’re watching your favorite TV show or a how-to video on YouTube, video content is everywhere, and it’s not going away. Advertisers are utilizing this more than ever before, creating video content that’s captivating and engaging. Today we’re talking about video—from different types of video ads to the ideal length of time your video should be.

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s why we’re sharing our step-by-step process when it comes to your campaign. We’ll walk you through what to expect and what you’ll get with Genius Monkey. Let’s start with YOU. The most important part. Meeting Genius Monkey When you meet with Genius Monkey, you’ll share your goals and your marketing history so we can better understand your vision.

Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your campaigns. Why? Because most programmatic platforms and agencies today have one DSP as their backend servicer to serve ads. If they are only using one DSP they are potentially missing out on premium placements. Since Genius Monkey has both Xandr and Yahoo DSP already within its Meta-DSP platform, we are included in both exclusivity deals.

First, there came the DSP. Now, a somewhat newer term has emerged following the release of new technology—Meta-DSP. Don’t worry about trying to keep up and understanding it all—we’ll do it for you, right here in this blog. Out of pure ease and the attempt of saving money, many advertisers choose to go with a single DSP, which limits their ad platform to the placements and costs that the DSP is able to provide at the time of the ad placement bid.

This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively. This year alone, 55.1% of Americans cut the cord and moved solely to streaming services. It’s interesting to note that 74% of young people ages 18-34 have never had cable, cut the cord, or plan to cut the cord soon. The Advertising Plan Details This ad-based model will be cheaper than the other subscription plans and cost $7.

In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards. Genius Monkey is a finalist in the “Best Measurement Solution” category. The Digiday Technology Awards “recognize the technology modernizing media and marketing. Digiday has honored industry-leading work from Adobe, SpotX, Twitch and Piano.” Winners will be announced virtually on November 17.

AdExchanger has selected Genius Monkey as one of its finalists for the 2022 AdExchanger Awards in the award category of Best Account Support by a Technology Company. The AdExchanger awards program celebrates excellence in digital marketing and advertising. Other finalists include Disney, Samsung, iHeartMedia, and more. Winners will be announced on October 17 at the AdExchanger awards gala in New York City. In our latest article published on AP News, Yahoo!