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Customer Service and the Importance of Fully-Managed Platforms

Customer Service and the Importance of Fully-Managed Platforms

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular without a few alternatives rearing their heads. To the crux of the issue: self-service vs. fully-managed programmatic platforms. There are many qualities that separate these two distinct tools of targeted advertising, and this article is going to take a deeper look at a key element that divides them: customer service.

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May 22, 2024
Which Programmatic Mediums Grew the Most in 2023?

Which Programmatic Mediums Grew the Most in 2023?

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on who you ask, but the lowest we found was about 80%. Not only is it big, but the numbers also confirm that it’s growing. Programmatic covers a variety of mediums, all of which experienced their own ups and downs worth examining. In this week’s blog, we’re taking a look at how the mediums collectively and individually grew in the year 2023 – as well as comparing them to Genius Monkey data – so you can know the trajectory of industry moving forward.

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May 8, 2024
Press Release: The Media Agency Shift

Press Release: The Media Agency Shift

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal marketing teams. These teams have adapted through the implementation of fully-managed programmatic platforms, and it’s time for media agencies to make the same jump. Published on AP News and Benzinga, Genius Monkey dives into the context and benefits of adopting a fully-managed programmatic system. If your team needs better ad coverage, hands-on expertise, and simplified workflows, get in touch with the Genius Monkeys and evolve your marketing strategy to the next level!

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May 1, 2024
In an Age of SPO, the DSP is Still Essential

In an Age of SPO, the DSP is Still Essential

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a vital step to online marketing, and remains so even in an age when DIY digital advertising is technically possible. We agree that trimming down excess fluff is vital in any business, and Genius Monkey is here to show that the DSP is anything but.

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April 16, 2024
Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just the right medicine. In January, Netflix announced over 23 million active monthly users on the commercial-driven version of the service. Compare this with the November 2023 report of 15 million; that’s an increase of 8 million active users in two months! Last year, ad-supported customers made up about 5% of Netflix’s total user base; now they represent almost 9%.

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March 27, 2024
Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding inventories, here are some of the recent digital marketing headlines worth paying attention to. X Now Selling Ad Space via Google Earlier this year (summer of 2023), Elon Musk reported that advertising revenue for X was down 50%. In an effort to combat the declining figures, X is now selling inventory through the Google Display Network to programmatically serve users on their X home feed.

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October 18, 2023