Meta-Dsp

The Bottom Line Sports fans are active, engaged, and shopping across multiple screens all season long, making them one of the most valuable audiences a programmatic advertiser can...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...

The last year has seen many shake-ups to the advertising world; big platforms shutting down, Google losing multiple advertising-related court cases, and the ever-evolving...

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss,...

Artificial intelligence occupies a weird place in modern culture. Simultaneously the harbinger of doom and a technological savior, some are worried it will kill every creative...

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular...

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on...

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal...

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a...

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just...