How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House
Much to the dismay of advertising and marketing agencies, when they hear that their client has a new Chief Marketing Officer (CMO) or high-level marketing manager, they know that...
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September 29, 2021
Staying Ahead of Consumer Behavior
In 2020, not only did consumers change, but marketing tactics evolved as well. Video took off last year, virtual and remote customer experiences replaced more traditional shopping...
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March 24, 2021
B2B Tech Marketing in a WFH World
Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare...
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February 11, 2021