#Marketing Trends

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and while much of what we’ve learned this year has come at a high cost, we’ve learned a plethora of lessons involving consumer behavior, trends and overall ad effectiveness–and savvy marketers are continuing to adapt their campaign strategies accordingly.

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But not before gearing up for the journey. So plug in. Power up. And get ready…to play. Social media on the decline Smart devices have become a regular part of daily life, with the average person spending at least four hours on their phone per day and more than 65% of Americans using multiple installed apps in that time.