#E-Commerce

Google Found Guilty of Antitrust Behavior… Again! In September 2024, the Department of Justice won their lawsuit against Google, alleging that the tech giant was exhibiting antitrust behaviors in their search advertising business. Google was declared a monopoly, but the punches didn’t stop there. The DOJ later took Google to court again over monopolistic actions in their adtech enterprises, and we now have a ruling on the side of the DOJ for this case.

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new customers buying from you for the first time. For all the revenue the holiday season creates, those new customers are the true prize that can help your business grow – if you can convince them to stick around. Plenty of articles will tell you how to optimize your marketing to get as many customers as possible during the holidays; today we’re looking at what you can do AFTER the season to retain their business and further build your customer base.

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association of National Advertisers reports that buyers have been spending less on MFA overall in the last few years, but it’s been on the rise in recent months. We all know MFA sites when we see them; so why are they so hard to circumvent?

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target audience’s brain, what can you do to stand out from the crowd and attract those holiday dollars? Thanks to years of experience and a recent report from our partner Experian, Genius Monkey has the tools your business needs to thrive this season.

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how, on what, and where the iGen spends their money so you can know how to better speak to their wants and needs. Let’s take a look at the data so you understand the youngest generation of adults and how their buying brains think.

‘Tis the season; holiday spending in the US grew to over $940 billion in 2022, largely concentrated around Black Friday, Cyber Monday, and the newly-minted Small-Business Saturday snuggled in between. That’s a 5.9% increase over the last year, and represents an incredible opportunity to make money and create loyal customers – but you have to get started now! Start Early and Don’t Stop When The Holidays are Over Even with the best campaign in the world, you should not wait until the week before to start talking about your holiday deals.

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to help even a solo-operated e-commerce business keep up with the big players, and many of the newest toys are powered by AI. Let’s take a closer look at how artificial intelligence is affecting the e-commerce industry and how you can take advantage of it moving forward!

We can’t see the future, but you can prepare for it now so your e-commerce brand remains resilient through an unexpected downturn. Whether you’ve been working on a plan already or are just now looking into building economic security, here are four strategies for optimizing your online store to build and secure brand loyalty: Create a Frictionless Shopping Experience The less friction shoppers experience navigating your store, the more likely they are to stay there (and away from competitors).

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this won’t be yet another pandemic article. Instead of focusing on COVID-19, Omicron, and worldwide effects of the virus, we want to focus on how the pandemic has affected marketing and advertising specifically. As the world changed, so did consumer habits.

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow. Create an amazing first impression by providing users a personalized shopping experience. Keep your website and purchase process updated and fix problems that arise. A great e-commerce website isn’t just about using the best font or colors—it’s about using great content, providing a safe space away from fraud, and allowing customers to easily navigate your site.