menu

#Display Ads

Comscore’s Report on Gaming; a New Frontier for Digital Ads?

Comscore’s Report on Gaming; a New Frontier for Digital Ads?

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip its toes into everything digital advertising has to offer: gaming. No longer a niche medium, video games have gone mainstream and reach a worldwide audience of 3.32 billion players. A recent report from Comscore highlights just how large and diverse the gaming audience has become; it’s not just kids playing games these days.

Read More >

September 18, 2024
Which Programmatic Mediums Grew the Most in 2023?

Which Programmatic Mediums Grew the Most in 2023?

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on who you ask, but the lowest we found was about 80%. Not only is it big, but the numbers also confirm that it’s growing. Programmatic covers a variety of mediums, all of which experienced their own ups and downs worth examining. In this week’s blog, we’re taking a look at how the mediums collectively and individually grew in the year 2023 – as well as comparing them to Genius Monkey data – so you can know the trajectory of industry moving forward.

Read More >

May 8, 2024
5 Spooky Ways You’re Scaring Off Customers

5 Spooky Ways You’re Scaring Off Customers

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

Read More >

October 18, 2022
Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.

Read More >

July 20, 2022
Press Release: Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

Press Release: Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing

As a leader in programmatic advertising, Genius Monkey knows that a well-rounded strategy includes display first and then other programmatic services added on to complement display. In fact, data shows that display campaigns are the backbone of almost every successful digital marketing media plan. Genius Monkey recently conducted a study in which we took a large sample of clients who were running multiple programmatic mediums (display, video, audio, OTT/CTV, etc) at once to analyze how each medium yielded conversions working together, and the results were no surprise to us!

Read More >

January 19, 2022
Marketing in the Era of E-Commerce

Marketing in the Era of E-Commerce

Over the last several decades, we’ve seen huge advances in technology that have raised the bar for global markets faster than most businesses have been able to keep up with. Thanks to social distancing measures, these jumps in technology are occurring more rapidly today than ever before, and more and more brands are turning to such advances in order to keep their businesses viable and relevant during this time of drastic change for industries throughout the world.

Read More >

March 3, 2021