#Data Reporting

Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most common complaints that marketers have shared about the process of creating and running digital marketing campaigns. We’re not just looking to commiserate; there are steps you can take alleviate or outright solve some of these issues, so let’s jump in:

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow advertisers to better integrate with Google’s new Privacy Sandbox. This would have allowed advertisers using Amazon’s DSP to target users based on Google’s retargeting data. What does this mean for the future of cookie-less advertising and user data?

Genius Monkey is a programmatic platform built for efficiency, but there are a number of ways to measure that efficiency. ROAS – return on ad spend – has long been an industry standard metric that doesn’t tell the whole story; could the Marketing Efficiency Ratio (MER) be the hero the industry needs? This week, Genius Monkey makes an appearance on Adweek, where readers can download our latest white paper on measuring efficiency and its potential pitfalls.

April is here and that means it’s Genius Monkey’s very own brand optimization month!! The first topic to kick off this month is A/B testing, or split testing. In programmatic advertising, every little uptick in performance matters and can affect your bottom line. Advertisers need to carefully craft the right message, the right landing page, and the right form fill or sales funnel to have the greatest impact. There’s a lot advertisers need to get right, and there’s no better method for doing so than split-testing.

2024 has been a year of seismic shifts in social media– none more dramatic than the potential ban of TikTok in the United States. While the app was temporarily reinstated, users and brands are scrambling to explore alternatives. Which platforms will rise to take TikTok’s place? Let’s dive into some of the frontrunners and explore how they might impact your marketing strategy. The Background Behind the Ban In July 2024, the Biden administration signed a divest-or-get-banned law targeting TikTok’s parent company, ByteDance, which was deemed a national security issue for its popularity, the data it collects, and its association with the Chinese government.

This week, Genius Monkey is taking a look at the trends that we expect to continue into this year so you can be prepared for what the industry is likely to become. From an emphasis on first-party data to a TikTok-shaped void in social media advertising, there’s a lot to dive into: The Increasing Importance of First-Party Data In 2024, Google announced that it would, in fact, NOT depreciate third-party cookies in Chrome.

Connected television (CTV) has stood out as the black sheep of the programmatic family for a while, featuring the lowest total ad spend and the trickiest audience tracking of all mediums. Early rumblings in the industry and consumer habits have convinced Genius Monkey for some time that CTV is a slumbering giant, waiting for the right moment to awaken and take the digital ad industry by storm. That day is quickly approaching, and it’s time for advertisers to take note.

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new customers buying from you for the first time. For all the revenue the holiday season creates, those new customers are the true prize that can help your business grow – if you can convince them to stick around. Plenty of articles will tell you how to optimize your marketing to get as many customers as possible during the holidays; today we’re looking at what you can do AFTER the season to retain their business and further build your customer base.

Google has found itself in hot water this year, and the punches keep coming. Hundreds of entities have lined up to sue the tech giant over the years, but a hit finally landed when a federal judge ruled Google a monopoly in September of this year. Further lawsuits have followed, and advertisers await with baited breath to see what comes of all this. Let’s do a quick check-in on the two major cases the Department of Justice has filed against Google and Alphabet.

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip its toes into everything digital advertising has to offer: gaming. No longer a niche medium, video games have gone mainstream and reach a worldwide audience of 3.32 billion players. A recent report from Comscore highlights just how large and diverse the gaming audience has become; it’s not just kids playing games these days.