![Google Decides to Keep Cookies in Chrome; What Happens Next?](https://geniusmonkey.com/iwpc/XNe56FfhhZWHsjpaoe9qGwsHTpE=//https://geniusmonkey.com/blog/google-decides-to-keep-cookies-in-chrome-what-happens-next/GM-Google-Decides-to-Keep-Cookies-in-Chrome-What-Happens-Next-Herohalf.jpg)
Google Decides to Keep Cookies in Chrome; What Happens Next?
In a stunning turn of events, Google has reversed the decision to remove third-party cookies from the Chrome internet browser. The “death of the cookie” has been top-of-mind for many years for its potential impact on digital advertising; what does this mean for the future of digital advertising? Are cookies going to stay for good? Let’s take a look at the entire picture to understand what this breaking announcement means for your advertising.
Read More >
July 23, 2024
![July 2024 News Highlights: GA4 Struggles and Google’s Privacy Sandbox](https://geniusmonkey.com/iwpc/B_ziNbOlBFvLzZQSeNAut7MOW3s=//https://geniusmonkey.com/blog/july-2024-news-highlights-ga4-struggles-and-googles-privacy-sandbox/GM-GA4Struggles-Future-Programmatic-Mediums-and-Googles-Privacy-Sandbox-Bite-Sized-News-and-Topics-in-July-2024-Herohalf.jpg)
July 2024 News Highlights: GA4 Struggles and Google’s Privacy Sandbox
GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its place. Genius Monkey covered the major difference between UA and GA4 in in a July 2023 article. Now – after one whole year of nothing but GA4 – how does the new system hold up compared to Universal Analytics? Short answer: not great.
Read More >
July 23, 2024
![Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note](https://geniusmonkey.com/iwpc/d85pMOTU7zK7Ue8Uy-ug03pMFzc=//https://geniusmonkey.com/blog/tellys-free-4k-tv-hail-mary-and-why-advertisers-should-take-note/GM-Tellys-Free-4K-TV-Hail-Mary-and-Why-Advertisers-Should-Take-Note-Herohalf.jpg)
Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note
In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge.
The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.
Read More >
February 7, 2024
![How to Combat Made-for-Advertising Sites](https://geniusmonkey.com/iwpc/KZMyinIBJr9AdMxX38SBw093KNU=//https://geniusmonkey.com/blog/how-to-combat-made-for-advertising-sites/GM-How-to-Combat-Made-for-Advertising-Sites-Herohalf.jpg)
How to Combat Made-for-Advertising Sites
Wherever services can be exchanged for money, you’ll find not-so-great artists trying to make as much money with as little effort as possible. Made-for-advertising sites are a barely-legal scam that everyone recognizes when they see it, but it’s still going to eat up around $20 billion dollars in ad spend this year. How does this happen, and – more importantly – how can you minimize its impact on your business?
Read More >
December 5, 2023
![Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration](https://geniusmonkey.com/iwpc/tahIWpumguuFLC-KYzwqYEG3nso=//https://geniusmonkey.com/blog/press-release-genius-monkey-expands-audience-insights-reporting-with-data-from-statsocial-integration/StatSocial-Blog-Hero-Image.jpg)
Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration
Genius Monkey is teaming up with StatSocial, a platform that leverages social profile audience data to give users next-level insights into their engaged audience, their affinities and other persona profiles they associate with – allowing Genius Monkey platform users to have thousands of more data points on their audience to further optimize campaigns and overall marketing efforts.
In our latest article published on AP News, MarketWatch, and Seeking Alpha we explain how the Genius Monkey data panel is expanding with over 85,000 new customer attributes to track, including hobbies, education, preferred media, personality types, and much more.
Read More >
October 4, 2023
![Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution](https://geniusmonkey.com/iwpc/xaw8xd-JG3JKxUVnTSjsymuOVNU=//https://geniusmonkey.com/blog/breaking-news-genius-monkey-announces-integration-with-experian-to-enhance-attribution/Experian-Identity-Graph-Partnership-Herohalf_rd2.jpg)
Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution
Genius Monkey is proud to announce a collaboration with Experian to integrate with the company’s Consumer Sync technology. The integration allows the Genius Monkey platform to connect offline and online data, in a privacy-safe manner, and derive meaningful insights to reach more than 1.5B connected IDs that have been active and addressable in the last 60 days. The effort aims to amplify Genius Monkey’s attribution capabilities, enabling a more comprehensive view of ad effectiveness for marketers.
Read More >
September 27, 2023
![CTV is Here to Stay; What Now?](https://geniusmonkey.com/iwpc/vL4FG_-zrO-4-7UuyAu6M0iZhFE=//https://geniusmonkey.com/blog/ctv-is-here-to-stay-what-now/Genius-Monkey-CTV-is-Here-to-Stay-What-Now-Herohalf.jpg)
CTV is Here to Stay; What Now?
The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment.
The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.
Read More >
August 9, 2023
![Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify](https://geniusmonkey.com/iwpc/gjiGUOnPRVa671DoGBUnIr7ljCA=//https://geniusmonkey.com/blog/genius-monkey-improves-measurement-and-viewability-for-ctv-through-doubleverify/Genius-Monkey-Improves-Measurement-and-Viewability-for-CTV-through-DoubleVerify-Herohalf.jpg)
Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV.
They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market.
On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.
Read More >
May 31, 2023
![Five Most Common Marketing Pitfalls](https://geniusmonkey.com/iwpc/_GtZPU-JXETHB99j8w1lrw9yg48=//https://geniusmonkey.com/blog/five-most-common-marketing-pitfalls/Genius-Monkey-Five-Most-Common-Marketing-Pitfalls-Herohalf.jpg)
Five Most Common Marketing Pitfalls
We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop.
In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.
Read More >
April 25, 2023
![Netflix and Disney+ Race to Release Advertising Options](https://geniusmonkey.com/iwpc/r2c_a-srcYLueLgHJQUcZiFbIXo=//https://geniusmonkey.com/uploads/2022/10/genius-monkey-netflix-and-disney-race-to-release-advertising-options-herohalf.jpg)
Netflix and Disney+ Race to Release Advertising Options
This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively.
This year alone, 55.1% of Americans cut the cord and moved solely to streaming services. It’s interesting to note that 74% of young people ages 18-34 have never had cable, cut the cord, or plan to cut the cord soon.
The Advertising Plan Details This ad-based model will be cheaper than the other subscription plans and cost $7.
Read More >
October 12, 2022