Conversions

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

The Short Answer There’s no universal programmatic channel mix that works for every advertiser. The right mix depends on your industry, audience, purchase cycle, and goals. A B2C...

Return-on-ad-spend – or ROAS – has solidified itself as an industry standard for measuring campaign effectiveness. There’s no doubt that ROAS is useful, but an ultra-heavy focus on...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new...

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new...