Audience Segmentation

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer,...

Prologue People love a good story. Narratives help us make sense of complex ideas, whether it’s an epic fantasy tale or intimate, human drama. Handled well, the right story can...

Midterms are closer than most campaigns realize, and the digital advertising landscape has never been more competitive. Voters are inundated with messages across every screen they...

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

This week, Genius Monkey is taking a look at the trends that we expect to continue into this year so you can be prepared for what the industry is likely to become. From an emphasis...

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new...

While athletes around the globe were competing for gold, one challenger stood out as the reigning world champion of digital ads. Making its Olympic debut this year, programmatic...

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to...