#Audience Segmentation

While athletes around the globe were competing for gold, one challenger stood out as the reigning world champion of digital ads. Making its Olympic debut this year, programmatic advertising continues to demonstrate its flexibility and dominance in the field, enabling advertisers to reach a global audience and winning mouth-watering ad revenue for NBCUniversal. Let’s take a look at Programmatic’s performance throughout the 2024 Paris Olympic Games. Programmatic’s Stunning Debut at the Games For the first time in Olympic history, advertisers could programmatically purchase ad space for all competition events.

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how, on what, and where the iGen spends their money so you can know how to better speak to their wants and needs. Let’s take a look at the data so you understand the youngest generation of adults and how their buying brains think.

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we do that? By giving them value. At every touch point, we should leave customers “wiser and more confident in us.” You can boost retention and make your customers loyal fans. This article covers how to do that and more.

Digital marketing often feels like a guessing game, but it doesn’t have to. The promise of programmatic marketing is turning a broad announcement into a hand-delivered letter straight to those who could use it most – no guesswork needed. That personal approach is achieved through gathering copious amounts of industry data and, most importantly, knowing what to do with it. In our latest article published on AP News, Yahoo! Finance and MarketWatch, we recently pulled statistics from 30 of our top performing users, focusing specifically on the ones that yielded the highest return on ad spend (ROAS) for their digital efforts.

If you check your phone right now, how many apps do you have for a loyalty program or retail store? We’re talking about everything from the Target and Kohl’s app to your favorite restaurant’s rewards app—who doesn’t want a free burger on their birthday? Most big-name businesses and retailers have an app, and if they don’t, they’re most likely falling behind or missing out on important data. AdExchanger reported that retailers are “investing heavily in first-party data assets (aka their loyalty and membership programs) and in first-party data vehicles like retail media platforms.

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be set in stone or predictive. Being diverse doesn’t mean you have to micromanage 10 different vendors—find a vendor that has an agnostic approach, like Genius Monkey, and see the results for yourself. What is a Diverse Media Plan?

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not enough to “lead a horse to water”—in digital advertising, you need to know exactly what type of water that horse likes, when they drink water, what kind of supplements they need in their water, and more.

Over the last few years, there have been several changes to how browsers handle first and third-party cookies. And now it looks like it might be time to say goodbye to third-party cookies for good. Yet the largest internet browser, Google Chrome, just announced that it is delaying its rollout of removing cookie tracking from mid 2022 until mid 2023 in an attempt to make sure they get things right.

The most important factor when working to improve your return on ad spend is relevance. Brand relevance must be prioritized to succeed in any marketplace, but it’s even more crucial to maintain your pertinence in a market currently experiencing significant swings due to unforeseen events, such as ours. So how can advertisers stay relevant in today’s world? And who determines what is (or is not) relevant anyway? Both questions have the same answer: the consumer.

In the world of marketing, data is king. Marketers use an abundance of user data to gather leads, increase sales, and personalize the customer experience. These data-first strategies have proven highly successful at converting customers, which is exactly why data is king. Data-driven personalized marketing allows brands to target their campaigns at precise individuals rather than splash their messaging to random mass audiences. But with increasing awareness around data privacy recently, ad personalization has encountered a few road blocks, forcing marketers to change how they collect and/or personalize consumer data in the age of digital privacy.