#Attribution

Back in 2022, IAB predicted that podcast ad revenue would surpass $4 billion in 2024. We’re now in May 2024, and IAB has released a new report granting advertisers insight into the current state of podcast advertising. Is the industry still on track to hit that $4 billion milestone? What do advertisers need to know about targeted ads and consumer tracking in the podcast medium? Let’s dive into the report and learn about what podcast advertising can offer your business.

Featured on HostingAdvice.com, Jordan Sporgis held an interview with Genius Monkey COO Travis Champ to discuss how Genius Monkey has remained one of the top programmatic options in the space by leveraging data for unparalleled insight into the programmatic journey. Check out some of the highlights here or see more on HostingAdvice. On the problems modern advertisers face in digital marketing: “All too often in the digital realm, advertisers are going to several different networks or DSPs to try and run their ads and then have to learn the nuances of each, set up individual campaigns in each, go through reporting for each individually, and it just takes way too much time and creates margin for error,” said Travis Champ… “Whether the advertiser is a direct brand or agency, managing many different campaigns across many different DSPs gets overwhelming quickly.

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge. The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no platform can get that popular without seeing its fair share of controversies. Lately, YouTube has been making some not-so-great headlines that demonstrate the importance of knowing the entire customer journey in your programmatic campaigns. Let’s take a closer look at impression tracking and what we can learn about it from YouTube.

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a necessary stepping stone: the moment a customer enters or moves along the sales funnel. A click is a good thing because it represents a consumer willing to take action… or at least it can. Some are better than others, and if you want to get conversions, you need to make sure you’re getting the right kind of clicks.

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment. The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.

Pour one out, friends; Universal Analytics is no more. Unless you’re using 360, then Google Analytics 4 is now your current and only option from Google for tracking data and stats for your website. There is some good and some bad that comes along with any change, and we’re here to break down what you need to know about GA4. The Good Tracking Across Multiple Devices Universal Analytics focused on desktop interactions with your site; when a user hopped on, UA tracked the “session” as a group of user hits on your site.

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST. What is FAST? FAST stands for free ad-supported television. Examples you may know include Roku TV, Pluto TV, and Tubi. You can watch live news or a continuous loop of your favorite TV show.