#Ai

Artificial intelligence occupies a weird place in modern culture. Simultaneously the harbinger of doom and a technological savior, some are worried it will kill every creative industry while others are happy at how easily it accomplishes menial tasks. AI is unlikely to go away anytime soon, so the best thing for advertisers to do is understand its potential for both good and bad, while looking at industry trends to see where this is all going.

GA4’s Report Card; Consumers are Missing Universal Already Digital marketing turned a corner in July 2023 when Universal Analytics rode into the sunset and GA4 stood up to take its place. Genius Monkey covered the major difference between UA and GA4 in in a July 2023 article. Now – after one whole year of nothing but GA4 – how does the new system hold up compared to Universal Analytics? Short answer: not great.

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular without a few alternatives rearing their heads. To the crux of the issue: self-service vs. fully-managed programmatic platforms. There are many qualities that separate these two distinct tools of targeted advertising, and this article is going to take a deeper look at a key element that divides them: customer service.

Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just the right medicine. In January, Netflix announced over 23 million active monthly users on the commercial-driven version of the service. Compare this with the November 2023 report of 15 million; that’s an increase of 8 million active users in two months! Last year, ad-supported customers made up about 5% of Netflix’s total user base; now they represent almost 9%.

Today’s modern landscape opens up tons of possibilities for business owners and marketers, especially those running things completely online. A myriad of tools are available to help even a solo-operated e-commerce business keep up with the big players, and many of the newest toys are powered by AI. Let’s take a closer look at how artificial intelligence is affecting the e-commerce industry and how you can take advantage of it moving forward!

To follow, or not to follow? What marketing trends are really worth putting your whole energy into these days? We’re here to give our recommendations—based on our years of data and experience in the programmatic ad space—about which marketing trends lead to a payoff versus which ones may be a waste of time. This isn’t a “one size fits all” blog, though—in the end, you have to make the decision regarding your own strategy.

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact restaurant or clothing store. How does your phone know what you’re saying? Is there a microphone, constantly listening for buzzwords and then rapidly bringing you ads for those things you talk about? Advertising these days can be pretty advanced, but when you look at life in general, everything is very interconnected.

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not enough to “lead a horse to water”—in digital advertising, you need to know exactly what type of water that horse likes, when they drink water, what kind of supplements they need in their water, and more.

Last year, the pandemic turned the world upside down, and it’s not over yet. Marketing shifted, with brands trying new tactics to reach those staying home. Even now, digital changes happen unexpectedly, as new apps pop up, new trends appear, and new marketing strategies take hold. There’s never been a greater need for marketing professionals to be flexible or ready to pivot at any moment. The key to success is planning for what’s ahead.

AI is a boon to programmatic advertising, and the “intelligence” in artificial intelligence is getting smarter each day. However, because AI algorithms aren’t able to experience emotion or base decisions on gut instinct, there will always be a need for human oversight to help govern AI technology and ensure proper decisions are being made. Intelligence without oversight isn’t enough When the late Kobe Bryant passed away earlier this year, social media and news agencies went wild reporting the tragedy.