#ad spend

Wherever services can be exchanged for money, you’ll find not-so-great artists trying to make as much money with as little effort as possible. Made-for-advertising sites are a barely-legal scam that everyone recognizes when they see it, but it’s still going to eat up around $20 billion dollars in ad spend this year. How does this happen, and – more importantly – how can you minimize its impact on your business?

The year of 2020 has been a wild ride and it’s still going strong. This year has thrown marketers from every industry for a loop when it comes to customer patterns and advertising predictability, and while much of what we’ve learned this year has come at a high cost, we’ve learned a plethora of lessons involving consumer behavior, trends and overall ad effectiveness–and savvy marketers are continuing to adapt their campaign strategies accordingly.

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global pandemic. Needless to say, this has brought about increased mobile use. In other words, the time spent on our smartphones and tablets has risen drastically. Changes in mobile use Over the past year, some of these trends were expected, and were already manifesting themselves before the global pandemic hit the U.