Blog & News
March 2038
August 2026
- Zero-Click Search: How Advertisers Can Stay Visible
- Press Release: Genius Monkey Launches In-Play CTV for Live Sports Streaming
- Cross-Device Sports Advertising: Turn Fans Into Customers
July 2026
- Why Last-Click Attribution Only Tells Half the Story
- Four Advertising Strategies that Genius Monkey Avoids
- Programmatic Industry News July 2026 - AI Search, Fox-Roku, EA Ads
June 2026
May 2026
- Agentic AI in Advertising and the Case for Human Oversight
- Start Programmatic Advertising Now: 2026 Data Shows Why
- AI Disclosure in Advertising | IAB Framework Guide (2026)
April 2026
- The Myth of the Perfect Programmatic Channel Strategy
- Audience Targeting: Balancing Reach and Precision
- Press Release: Genius Monkey Announces First-of-Its-Kind Programmatic Integration with CTM
- What is Omnichannel Advertising - Building Strong Brands With Programmatic
March 2026
- From Renting to Owning: The Smarter Paid Media Strategy
- Ads are coming to ChatGPT: A Desperate Last Resort?
- The Political Advertiser's Checklist: Getting Your Campaigns Ready for the Midterms
February 2026
- The Human Touch in an AI-Driven World
- Google and Walmart are Teaming Up!? The Latest from NRF and CES 2026.
January 2026
December 2025
November 2025
- Don’t Let Your Holiday Advertising Budget Hibernate! Strategies for Winter and Beyond
- SIVT; Opening MFA’s New Toolbox
October 2025
September 2025
- Judge Announces Remedies for Google Antitrust Case
- Programmatic Audio is Turning Up the Volume; Two Years of Growth and Innovation
August 2025
July 2025
June 2025
- The Advantages and Dangers of AI in Advertising
- AppNexus Replaced by a Chatbot, and MFA’s Finally on the Way Out?
May 2025
- Four Common Pain Points and Remedies of Digital Marketing
- Amazon Cancels a Cookie-less Targeting Tool; Privacy Ever More in the Hands of Advertisers
- Google Loses Another Court Case, TikTok Ban Indifference, and More; April 2025 News Round Up
April 2025
- Genius Monkey’s Ideas and Tips for Better Brand Optimization
- Featured in Adweek! The Genius Monkey ROAS vs MER White Paper
- The Benefits of a Multimedia Campaign Strategy
February 2025
- Fascinating Takeaways from Super Bowl 2025
- Is it a Bad Idea to Advertise Next to News?
- TikTok is Back for the Moment; Will Something Take Its Place?
January 2025
- What Advertisers Need to Know About the Super Bowl
- Programmatic Advertising Trends to Know For 2025
- CTV’s Big Break? Netflix Ad Numbers and Other Updates
December 2024
November 2024
October 2024
- Don’t Get Spooked! We’ve Got the Insight on the Holiday Ad Season
- The (2024!!) Top Ten Non-Winter Holiday Shopping Days in the U.S.
- Google in Court: What to Know About the DOJ’s Adtech Lawsuit
September 2024
- Experian Reveals What Advertisers Can Do to Get Ready for the Holiday Season
- Comscore’s Report on Gaming; a New Frontier for Digital Ads?
- AI in AdTech; the Good, the Bad, and the Future
- Google Declared a Monopoly by the United States Government
August 2024
July 2024
- Google Decides to Keep Cookies in Chrome; What Happens Next?
- July 2024 News Highlights: GA4 Struggles and Google’s Privacy Sandbox
June 2024
- Oracle Shutting Down Advertising Services; What’s the Lesson?
- CTV/OTT Highlights from and Around TV Upfronts 2024
- The Current State of Advertising in Podcasts
May 2024
- Customer Service and the Importance of Fully-Managed Platforms
- Which Programmatic Mediums Grew the Most in 2023?
- Press Release: The Media Agency Shift
April 2024
- In an Age of SPO, the DSP is Still Essential
- The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers
March 2024
- Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox
- In the News: Genius Monkey Featured on HostingAdvice.com
February 2024
- 2023 Programmatic Data Analysis From the Genius Monkey Platform
- Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note
January 2024
October 2023
September 2023
- Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution
- A Click Isn’t Always a Click
August 2023
July 2023
- How Will AI Revolutionize the E-commerce Space?
- GA4 is Here: What You Need to Know
- Tech Times Names Genius Monkey Best Display Advertising Software
June 2023
May 2023
- Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
- Press Release: Lessons Learned From Users With the Best ROAS in Their Vertical
- What’s New in Q2 at Genius Monkey (2023 Edition)
April 2023
March 2023
February 2023
- Press Release: Featured on Yahoo! Finance: Genius Monkey Premium CTV Placements Expands with DirecTV Addition
- You May Know About DSP, But What About Meta-DSP?
January 2023
- All About FAST—Free Ad-Supported Television
- If You Give a Marketer a Cookie…They’re Going To Want It Forever
- What Every Ad Needs – Tips From Our Team
- It’s All About Intent...Search Intent
December 2022
November 2022
October 2022
- 5 Spooky Ways You’re Scaring Off Customers
- Press Release: Digiday Names Genius Monkey as Finalist for Best Measurement Solution
- Press Release: AdExchanger Names Genius Monkey as Finalist for Best Account Support by a Technology Company
September 2022
- The 3 Easy Ways You Can Outshine Your Competitors
- What Makes a Well-Designed Ad? We Asked Our Creative Director
August 2022
- The $1 Billion Podcast and Audio Industry You Should Be Tapping Into
- Put User Experience First, and You’ll Win Every Time
July 2022
- Post-Pandemic Marketing is the New Marketing
- Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms
- Your Source of Programmatic Ad Trends: Q2 vs Q1 2022
June 2022
May 2022
- Could Advertising Save Netflix?
- Press Release: Featured on Yahoo! Finance: Genius Monkey Political Campaigns See 78% Win Rate Over Past 4 Election Cycles
April 2022
- Are My Devices Really Listening to Me?
- Genius Monkey Receives AZ Expertise Award for Marketing Excellence
March 2022
- Business vs. Brand: What’s the Difference?
- Are You Treating Every Customer the Same?
- The Hype Around TikTok
- Elevate Your E-commerce Game with These 5 Tips
February 2022
- Don’t Just Adapt. Innovate.
- What L.O.V.E Really Means to Advertisers
- How Advertisers Took Over the Super Bowl
January 2022
December 2021
- The Proof is in Programmatic: How We've Grown in the Last 3 Years
- Tracking Takes Time: The First 30 Days is Just the Beginning
November 2021
- Attribution Models Are NOT One Size Fits All!
- Press Release: Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution
October 2021
- ‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays
- Polling Your Customers Doesn’t Work — Why Attribution is Crucial
September 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
October 2020
September 2020
- Luxury Brands Can’t Afford to Ignore Programmatic
- Press Release: What’s My Marketing Data Telling Me?
- Why Your OTT Mix Should Go Mobile
August 2020
July 2020
- Cutting the Cord: What’s the Best Streaming Service to Use?
- We’ve Gone ATOMIC!
- The Strength of Audio Ads in 2020
- COVID-19 Causes Increase in Mobile Device Use
June 2020
- First-Quarter Ad Revenue Growth Despite COVID-19
- How Adaptability is Reviving the Auto Industry
- OTT Numbers are Skyrocketing in 2020
- Press Release: Don’t Be a Statistic: Preparing for Ad Life After Lockdown
May 2020
- Optimization Through Call Attribution
- Brand Safety That Goes Above and Beyond
- Introducing OTT / CTV & Programmatic Re-Engagement
April 2020
- Need a Little Comic Relief?
- Native Advertising for Better Storytelling
- Innovate or Be Forgotten During COVID-19
- Don't Get Left Behind After COVID-19
March 2020
- Tested Demographic Segments Lead to Targeted Success
- Press Release: Genius Monkey Latest Forbes Publication
- Ad Serving Explained
February 2020
January 2020
December 2019
November 2019
- Video Advertising: The Digital Scene
- Marketplace Behemoths and Public Perception
- Genius Monkey Now Integrated with NinjaCat
- Genius Monkey Tenth Banana-versary
October 2019
- Dare to Do Digital-First
- Check Out Our New Client Dashboard Features!
- Raising the Bar in Full-Service Fraud Prevention
September 2019
- Genius Monkey Awarded Top 10 Ad Management Solution Providers for 2019
- How to think about marketing, real-time adjustments, and reporting
- The Three Pillars of OTT Power
- No Two Paths to Conversion are the Same
- The Future Is Everywhere: Get There with OTT
August 2019
- Intuitively Leveraging Artificial Intelligence
- Why Some Customers Abandon Ship
- Programmatic Digital, the Undisputed Champion
July 2019
- Cost per Mille vs Effective Cost per Mille
- Email Statistics for Improved Timing
- The Ten Commandments of Attribution Tracking
- Digital Programmatic's Next Big Hit
June 2019
- Turning Data Into Dollars
- Digital and Mobile Ad Spend Still Soaring
- Jeremy Hudgens Addresses the Digital Summit Crowd
May 2019
- Setting Up Conversions and KPIs (Part 3)
- Setting Up KPIs and Conversions Part Two: Tracking the Truth
- Setting Up Conversions and KPIs (Part One)
- Push them Over the Edge with Video
April 2019
- Step Aside Regular 3D, Texture TV is Coming
- Big Data is Essential for Programmatic Success
- Anti Ad Fraud Registrations Are Growing Exponentially
March 2019
- Marketing Attribution
- The Automotive Industry and Mobile Shoppers Join Hands
- Effective Videos Mean Higher Conversion Rates
- IAB's Pitch to Congress for Federal Privacy Legislation
February 2019
- What is it Like to Chat With a Monkey? (Part 4) Maximizing Ad-Spend
- What is it Like to Chat With a Monkey? (Part 2)
- Funnier Than a Barrel of Monkeys
- Generation Z is Growing Up!
- Unify Your Customer Data and Get to Know Your Customer
January 2019
- Genius Monkey Releases a Digital Summit Video
- Automated Marketing - Five Rules for Winning
- What's In Store for Programmatic In 2019?
- The March of the Voice Assistants
- Use Your Data Wisely
- Use Trusted Partners
December 2018
November 2018
- Does Retargeting Need Fixing? (Part Two)
- Does Retargeting Need Fixing? (Part One)
- Why we Have the Registered Trademark of "Quants with Human Oversight®"
- How Important is Data?
- Be There for Impatient Shoppers ... Online or in the Store!!
October 2018
September 2018
August 2018
July 2018
June 2018
- Are Today's Ads More or Less Relevant?
- Utilize Personas to Personalize Your Marketing
- The Future of Programmatic Advertising
May 2018
- Genius Monkey's GDPR Update and Certification
- Another Step in the Battle Against Ad Fraud
- Video Content That Converts
- Time to Adjust our Measurement Priorities?
- Fill Your Quivers with Programmatic Arrows
April 2018
March 2018
- Declining Social, Why You Should Be Everywhere At All Times
- Ad Blockers, Not Such a Bad Thing
- Franchise and Multi-Location Marketing
February 2018
January 2018
December 2017
November 2017
October 2017
- Ho-Ho-How to Market for the Holidays
- It's a Constant Battle for Consumer Attention
- Digital Trends Shaping the Digital Landscape
September 2017
August 2017
- Be There in the Moments that Count
- Beacon Technology is Making its Mark
- Profits Win Over Impressions Every Time
July 2017
May 2017
April 2017
March 2017
February 2017
- What We Can Learn from the Car Dealerships
- 90% of users start on one device and convert on another
- Profits Over Campaign Metrics
January 2017
- Google is Now Penalizing Interstitial Ad Placers
- Animated Ads with HTML5
- Genius Monkey on Battling Ad Fraud
December 2016
October 2016
September 2016
August 2016
July 2016
June 2016
April 2016
March 2016
October 2015
September 2015
August 2015
July 2015
May 2015
April 2015
- Attribution: A Better Understanding
- The Advent of Programmatic Buying
- Feed your Target Market with Real-Time Ads
March 2015
February 2015
- Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015
- Advantages to Real Time Bidding
