Blog & News
November 2021
- What’s Coming in 2022? Marketing Trends You Should Prepare For
- Attribution Models Are NOT One Size Fits All!
- Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution
October 2021
- ‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays
- Facebook Went Dark—What Did You Do?
- Polling Your Customers Doesn’t Work — Why Attribution is Crucial
September 2021
- How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House
- Preparing your Company during Google’s Cookie Ban Delay
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
- Adiós to the Third-Party Cookie
- Staying Ahead of Consumer Behavior
- Marketing in the Era of E-Commerce
February 2021
January 2021
- Ad Fraud Sees 90% Reduction with TAG-verified Channels
- Three Ways to Prevent Fraud and Keep Brands Safe When Using OTT/CTV
- 2020: A Rough Year for Pay TV
December 2020
November 2020
October 2020
September 2020
- Emerging Programmatic Frontiers
- Luxury Brands Can’t Afford to Ignore Programmatic
- Human Oversight is Still a Must
- What’s My Marketing Data Telling Me?
- Why Your OTT Mix Should Go Mobile
August 2020
July 2020
- Cutting the Cord: What’s the Best Streaming Service to Use?
- We’ve Gone ATOMIC!
- The Strength of Audio Ads in 2020
- COVID-19 Causes Increase in Mobile Device Use
June 2020
- Genius Monkey Brings Dedicated Optimization Connected TV!
- First-Quarter Ad Revenue Growth Despite COVID-19
- How Adaptability is Reviving the Auto Industry
- OTT Numbers are Skyrocketing in 2020
- Don’t Be a Statistic: Preparing for Ad Life After Lockdown
May 2020
- Optimization Through Call Attribution
- Brand Safety That Goes Above and Beyond
- Introducing OTT / CTV & Programmatic Re-Engagement
- Is Your Computer Safe Against COVID-19?
April 2020
- Need a Little Comic Relief?
- Native Advertising for Better Storytelling
- Why Programmatic is Corona-Proof
- Innovate or Be Forgotten During COVID-19
- Don't Get Left Behind After COVID-19
March 2020
- Making the Most of Uncertainty
- Tested Demographic Segments Lead to Targeted Success
- Genius Monkey Latest Forbes Publication
- Your Business, AI, and Quantifying Data
- Ad Serving Explained
February 2020
- AI is Rapidly Altering the Digital Landscape
- A Flexible Marketing Presence + A Solid Business
- Marketing Attribution: A Few Reminders
- Genius Monkey Now Integrated with TapClicks
January 2020
December 2019
- Top 5 Marketing Insights of 2019
- The Purpose of Attribution
- Multitasking Culture Gives Rise to Programmatic Audio
November 2019
- Collaboration in Advertising
- Video Advertising: The Digital Scene
- Marketplace Behemoths and Public Perception
- Genius Monkey Now Integrated with NinjaCat
- Genius Monkey Tenth Banana-versary
October 2019
- Dare to Do Digital-First
- Check Out Our New Client Dashboard Features!
- Raising the Bar in Full-Service Fraud Prevention
September 2019
- Genius Monkey Awarded Top 10 Ad Management Solution Providers for 2019
- How to think about marketing, real-time adjustments, and reporting
- The Three Pillars of OTT Power
- No Two Paths to Conversion are the Same
- The Future Is Everywhere: Get There with OTT
August 2019
- Is Cord-Cutting Killing Advertising?
- In TAG We Trust: Safety In The Digital Age
- Intuitively Leveraging Artificial Intelligence
- Mapping New Markets
- Setting the Programmatic Pace
- Why Some Customers Abandon Ship
- Programmatic Digital, the Undisputed Champion
- Making Sense of OTT
- The Power of Omnichannel: What You Need to Succeed
July 2019
- CPG Shoppers Are No Pushovers
- Cost per Mille vs Effective Cost per Mille
- Genius Monkey Assists Southwestern Automobile Dealership Blog
- Email Statistics for Improved Timing
- The Ten Commandments of Attribution Tracking
- Digital Programmatic's Next Big Hit
June 2019
- Genius Monkey Assists Health Care Company to Boost Conversions by 58%
- Turning Data Into Dollars
- 5G and Its Effect on Mobile Advertising
- Digital and Mobile Ad Spend Still Soaring
- Jeremy Hudgens Addresses the Digital Summit Crowd
- OTT Advertising On The Rise
- Video Popularity - See What Digital Can "Doo" For You
May 2019
- Genius Monkey Boosts Adventure Trip Bookings
- Setting Up Conversions and KPIs (Part 3)
- Setting Up KPIs and Conversions Part Two: Tracking the Truth
- Setting Up Conversions and KPIs (Part One)
- Ad Targeting In Light of Today's Challenges
- Genius Monkey boosts concert ticket sales. Rockets ROAS 1100%
- What About the Little Guys in this Technological World?
- Looking Beyond Impressions
- Push them Over the Edge with Video
April 2019
- Step Aside Regular 3D, Texture TV is Coming
- American University Yields over a 52% Reduction in Cost Per Action for Enrollments
- New Trends - Digital Advances Still Not Slowing Down!
- Don't Discount the Gamers!
- Big Data is Essential for Programmatic Success
- Truck dealership uses Advanced Attribution and leads to 166% ROAS
- Anti Ad Fraud Registrations Are Growing Exponentially
March 2019
- Leisurely Living Community Gets a Boost from Genius Monkey
- Four Points to an Effective Video
- Marketing Attribution
- Customer Lifetime Value
- The Automotive Industry and Mobile Shoppers Join Hands
- Effective Videos Mean Higher Conversion Rates
- IAB's Pitch to Congress for Federal Privacy Legislation
- Google+ is Going, Going, Gone!
February 2019
- What is it Like to Chat With a Monkey? (Part 5) Measurement, Validation and the Purchase Journey
- What is it Like to Chat With a Monkey? (Part 4) Maximizing Ad-Spend
- What is it Like to Chat With a Monkey? (Part 3)
- What is it Like to Chat With a Monkey? (Part 2)
- What is it Like to Chat With a Monkey? (Part 1)
- Funnier Than a Barrel of Monkeys
- Generation Z is Growing Up!
- Unify Your Customer Data and Get to Know Your Customer
January 2019
- The Growth of Effective Programmatic
- Genius Monkey Releases a Digital Summit Video
- Automated Marketing - Five Rules for Winning
- Brands Demand Complete Transparency
- Driverless Vehicles and Marketing
- What's In Store for Programmatic In 2019?
- The March of the Voice Assistants
- Use Your Data Wisely
- Use Trusted Partners
December 2018
- TAG ... We're It!
- Giving Audiences What They Want
- Holiday Deal Seekers are a Different Brand!
- Digital Advertising Continues its Unprecedented Rise
- What's the True Meaning of "Best"
November 2018
- Does Retargeting Need Fixing? (Part Two)
- Does Retargeting Need Fixing? (Part One)
- The Power of Ad Collaboration
- Voice Assistants ... A Future Marketing Op?
- Why we Have the Registered Trademark of "Quants with Human Oversight®"
- How Important is Data?
- Be There for Impatient Shoppers ... Online or in the Store!!
- Programmatic Myths
October 2018
- Changing Search Behavior
- Media and Device Agnostic
- Video Marketers Have the Advantage
- Holiday Shopping in the Digital Age
September 2018
August 2018
July 2018
- Why Marketers Need Effective Video Ads
- Why Marketers Should Pay for Clicks, Not Impressions
- Evolving Consumer Search Habits
- Programmatic Enters the Ride Share Business
June 2018
- Digital Video Advertising Still on the Uptick
- Are Today's Ads More or Less Relevant?
- Utilize Personas to Personalize Your Marketing
- The Future of Programmatic Advertising
May 2018
- Genius Monkey's GDPR Update and Certification
- Another Step in the Battle Against Ad Fraud
- Video Content That Converts
- Time to Adjust our Measurement Priorities?
- Fill Your Quivers with Programmatic Arrows
April 2018
- Hey Alexa, What's this Blog About?
- All Dayparts are Essential to Successful Marketers
- Which Car Brands Experienced the Largest Uplift in 2017?
- Genius Monkey's Newest Innovation
March 2018
- Path to Conversion
- Declining Social, Why You Should Be Everywhere At All Times
- Ad Blockers, Not Such a Bad Thing
- Mapping the Path to Conversion
- Franchise and Multi-Location Marketing
February 2018
- Search is important, but content is King!
- Neutral is Negative in the Mobile Environment
- Changes to Organic Ranking
- Consumer Search Behaviors in 2017
January 2018
December 2017
- Dynamic Blacklisting VS Whitelisting
- What Not to Buy | Programmatic Advertising
- Ho-Ho-Holiday Marketing Advice
- Marketing Myths
November 2017
- Grab Their Attention ... and Keep It!
- How to Get and Keep Consumer Attention
- Customers Want Seamless Mobile Experiences
- Beyond Demographics
- Video Advertising Trends
October 2017
- Monitor Your B2B Customers' Journeys
- Ho-Ho-How to Market for the Holidays
- It's a Constant Battle for Consumer Attention
- Digital Trends Shaping the Digital Landscape
September 2017
- Four Video Ad Trends Happening Right Now
- Welcome to the Future of Advertising
- Online Presence Equates to Success
- You Simply Must be Everywhere
August 2017
- Speed Matters
- Be There in the Moments that Count
- Beacon Technology is Making its Mark
- Annoying Ads - Sometimes Less is More
- Profits Win Over Impressions Every Time
July 2017
- What Makes Genius Monkey So Unique?
- Redefining Programmatic Success
- Win Customers by Being There for Them
- What Consumers Really Want
June 2017
- Growing Mobile Mindset of Generation "Z"
- Mobile Influence on Retail - Helpful or Hindrance?
- Making the Most of Mobile Moments
- Google Strikes Against Annoying Ads
- Trends in Booking Travel
May 2017
- What We Can Learn From Mobile Search & Home Furnishings
- Current Estimates for Programmatic Advertising
- Native Ads are Here to Stay
- Attention is Crucial for Ad Success
April 2017
March 2017
- How Your Website Speed Measures Up
- Network Reporting and Analytics Don't Always Match Up
- Are Mobile Conversions Eclipsing Those of Desktops?
February 2017
- What We Can Learn from the Car Dealerships
- 90% of users start on one device and convert on another
- Profits Over Campaign Metrics
January 2017
- Google is Now Penalizing Interstitial Ad Placers
- Animated Ads with HTML5
- Genius Monkey on Battling Ad Fraud
- Marketers Should Remain Impartial to Screens
December 2016
- Don't Put All Your Eggs in One Social Basket
- Click Fraud Contaminates Measurement and Validation
- Programmatic the Right Way
November 2016
October 2016
September 2016
- Beyond Reach, Frequency and CPM
- A High Bounce Rate is Not a Problem
- 360 Videos - Are They Worth the Cost?
- Measurement and Validation
August 2016
July 2016
June 2016
- Draw More Clicks with Effective Creative
- Bringing Customers In with Mobile Search
- Programmatic Explained Video
May 2016
- The Imperative Role of Split Testing
- Current Video Trends
- Don't Underestimate Mobile Engagement
- Video Strategies for the 2016 Summer Games
April 2016
- Proven to work yet only 1 out of 4 companies do it?
- Genius Monkey Strikes Deal with Zvelo, Taking Brand Safety to the Next Level
- Email Opening Lines that Pop!
March 2016
- Boost Viewer Engagement with Video Based Sites
- Need for Speed
- Online Video Ads Drive Marketability Skyward
- How Demographics Affect Your Ads
February 2016
January 2016
December 2015
November 2015
October 2015
- Stressful, Yes, But We Love Our Job!
- Marketing Metrics
- Second Screens and Digital for Marketing Success
- Draw Them In with Creative Content
September 2015
- Is Your Business Following the Marketing Trends of 2015?
- Football Season Equals Marketing Madness
- 13 Habits of Highly Successful People
August 2015
July 2015
June 2015
May 2015
April 2015
- Attribution: A Better Understanding
- The Advent of Programmatic Buying
- Feed your Target Market with Real-Time Ads
- Marketing Suggestions
March 2015
- Seven Tips for Effective Marketing
- How to Retain Customers
- Genius Monkey nabs $2 million in funding - Phoenix Business Journal
- Smart, Effective, Efficient Marketing
February 2015
- Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015
- Advantages to Real Time Bidding