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Blog & News
March 2038
June 2025
- The Advantages and Dangers of AI in Advertising
- AppNexus Replaced by a Chatbot, and MFA’s Finally on the Way Out?
May 2025
- Four Common Pain Points and Remedies of Digital Marketing
- Amazon Cancels a Cookie-less Targeting Tool; Privacy Ever More in the Hands of Advertisers
- Google Loses Another Court Case, TikTok Ban Indifference, and More; April 2025 News Round Up
April 2025
- Genius Monkey’s Ideas and Tips for Better Brand Optimization
- Featured in Adweek! The Genius Monkey ROAS vs MER White Paper
- The Benefits of a Multimedia Campaign Strategy
- Split Tests: What to Know and How it Can Improve Your Campaigns
March 2025
February 2025
- Fascinating Takeaways from Super Bowl 2025
- Is it a Bad Idea to Advertise Next to News?
- TikTok is Back for the Moment; Will Something Take Its Place?
January 2025
December 2024
- What to do AFTER the Holiday Advertising Craze
- Will Google Sell Chrome? Latest Updates on Search and Adtech Cases
November 2024
October 2024
- Don’t Get Spooked! We’ve Got the Insight on the Holiday Ad Season
- The Top Ten Non-Winter Holiday Shopping Days in the U.S.
- Google in Court: What to Know About the DOJ’s Adtech Lawsuit
September 2024
- Experian Reveals What Advertisers Can Do to Get Ready for the Holiday Season
- Comscore’s Report on Gaming; a New Frontier for Digital Ads?
- AI in AdTech; the Good, the Bad, and the Future
- Google Declared a Monopoly by the United States Government
August 2024
July 2024
- Google Decides to Keep Cookies in Chrome; What Happens Next?
- July 2024 News Highlights: GA4 Struggles and Google’s Privacy Sandbox
June 2024
- Oracle Shutting Down Advertising Services; What’s the Lesson?
- CTV/OTT Highlights from and Around TV Upfronts 2024
- The Current State of Advertising in Podcasts
May 2024
- Customer Service and the Importance of Fully-Managed Platforms
- Which Programmatic Mediums Grew the Most in 2023?
- Press Release: The Media Agency Shift
April 2024
- In an Age of SPO, the DSP is Still Essential
- The Price of Network Consolidation: What the New Sports Streaming Service Could Mean for Advertisers
March 2024
- Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox
- In the News: Genius Monkey Featured on HostingAdvice.com
February 2024
- 2023 Programmatic Data Analysis From the Genius Monkey Platform
- Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note
January 2024
- What to Know About Marketing to Gen Z
- Tips for a Stronger Paid Search Strategy
- The Real-World Importance of Impression Tracking
December 2023
November 2023
October 2023
- 3 Key Factors for Political Advertisers to Consider in the Upcoming Cycle
- Buy X Through Google, Amazon Prime Video Ads, and More: Recent Shake-ups in the Digital Advertising World
- Press Release: Genius Monkey Expands Audience Insights Reporting With Data From StatSocial Integration
September 2023
- Breaking News: Genius Monkey Announces Integration with Experian to Enhance Attribution
- A Click Isn’t Always a Click
August 2023
July 2023
- How Will AI Revolutionize the E-commerce Space?
- GA4 is Here: What You Need to Know
- Tech Times Names Genius Monkey Best Display Advertising Software
June 2023
- How to Recession-Proof Your E-Commerce Store
- 5 Major Marketing Trends… Are They Worth It?
- The Key to Making a Sale is Not Actually Selling; It’s This
May 2023
- Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
- Press Release: Lessons Learned From Users With the Best ROAS in Their Vertical
- What’s New in Q2 at Genius Monkey (2023 Edition)
- Prices Are Even Lower at Genius Monkey – 2023 First Quarter Analysis
April 2023
- Five Most Common Marketing Pitfalls
- All About the Video Ad... and How to Make Them Work!
- What the Recent FCC Order Means For Your Business
March 2023
February 2023
- Press Release: Featured on Yahoo! Finance: Genius Monkey Premium CTV Placements Expands with DirecTV Addition
- You May Know About DSP, But What About Meta-DSP?
- Move Over Football, the Ads Are On at the Super Bowl
January 2023
December 2022
November 2022
- The 12 Days of Boosting Your Business
- Naughty or Nice? Is Your Holiday Advertising as Good as It Could Be?
- Why Thanksgiving is the Best Holiday for Advertisers
October 2022
- 5 Spooky Ways You’re Scaring Off Customers
- Netflix and Disney+ Race to Release Advertising Options
- Press Release: Digiday Names Genius Monkey as Finalist for Best Measurement Solution
- Press Release: AdExchanger Names Genius Monkey as Finalist for Best Account Support by a Technology Company
September 2022
- The 3 Easy Ways You Can Outshine Your Competitors
- Genius Monkey ROI Reporting and Attribution Tools Drive Increased Returns
- What Makes a Well-Designed Ad? We Asked Our Creative Director
August 2022
- The $1 Billion Podcast and Audio Industry You Should Be Tapping Into
- Put User Experience First, and You’ll Win Every Time
July 2022
- Post-Pandemic Marketing is the New Marketing
- Press Release: Why Agencies Are Leaving the Self-Service Model for Fully Managed Platforms
- Your Source of Programmatic Ad Trends: Q2 vs Q1 2022
June 2022
- Turn Data into Insights with These 3 Tips
- What Is a Diverse Media Plan, and Are You Really Running One?
May 2022
- Should You Advertise in the Metaverse?
- Could Advertising Save Netflix?
- Press Release: Featured on Yahoo! Finance: Genius Monkey Political Campaigns See 78% Win Rate Over Past 4 Election Cycles
April 2022
- Are My Devices Really Listening to Me?
- Genius Monkey Receives AZ Expertise Award for Marketing Excellence
March 2022
- Business vs. Brand: What’s the Difference?
- Are You Treating Every Customer the Same?
- The Hype Around TikTok
- Elevate Your E-commerce Game with These 5 Tips
February 2022
- Don’t Just Adapt. Innovate.
- Meta to Pull From Europe? More Reason to Diversify Your Advertising
- What L.O.V.E Really Means to Advertisers
- How Advertisers Took Over the Super Bowl
January 2022
- Supply Chain Shortage? Don’t Stop Marketing Because You Can’t Keep Inventory
- Press Release: Featured on Yahoo! Finance: Recent Study Shows Display as the Backbone to Digital Marketing
- King of Ad Fraud Gets Sent to Prison!
December 2021
- The Proof is in Programmatic: How We've Grown in the Last 3 Years
- Tracking Takes Time: The First 30 Days is Just the Beginning
November 2021
- What’s Coming in 2022? Marketing Trends You Should Prepare For
- Attribution Models Are NOT One Size Fits All!
- Press Release: Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution
October 2021
- ‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays
- Facebook Went Dark—What Did You Do?
- Polling Your Customers Doesn’t Work — Why Attribution is Crucial
September 2021
- How New CMOs Can Objectively Evaluate Their New Company's Marketing Strategies and Vendors Without Clearing House
- Preparing your Company during Google’s Cookie Ban Delay
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
- Emerging Programmatic Frontiers
- Luxury Brands Can’t Afford to Ignore Programmatic
- Human Oversight is Still a Must
- Press Release: What’s My Marketing Data Telling Me?
- Why Your OTT Mix Should Go Mobile
August 2020
July 2020
- Cutting the Cord: What’s the Best Streaming Service to Use?
- We’ve Gone ATOMIC!
- The Strength of Audio Ads in 2020
- COVID-19 Causes Increase in Mobile Device Use
June 2020
- Genius Monkey Brings Dedicated Optimization Connected TV!
- First-Quarter Ad Revenue Growth Despite COVID-19
- How Adaptability is Reviving the Auto Industry
- OTT Numbers are Skyrocketing in 2020
- Press Release: Don’t Be a Statistic: Preparing for Ad Life After Lockdown
May 2020
- Optimization Through Call Attribution
- Brand Safety That Goes Above and Beyond
- Introducing OTT / CTV & Programmatic Re-Engagement
- Is Your Computer Safe Against COVID-19?
April 2020
- Need a Little Comic Relief?
- Native Advertising for Better Storytelling
- Why Programmatic is Corona-Proof
- Innovate or Be Forgotten During COVID-19
- Don't Get Left Behind After COVID-19
March 2020
- Making the Most of Uncertainty
- Tested Demographic Segments Lead to Targeted Success
- Press Release: Genius Monkey Latest Forbes Publication
- Your Business, AI, and Quantifying Data
- Ad Serving Explained
February 2020
- AI is Rapidly Altering the Digital Landscape
- A Flexible Marketing Presence + A Solid Business
- Marketing Attribution: A Few Reminders
- Genius Monkey Now Integrated with TapClicks
January 2020
- Economies Fluctuate (Should Marketing Practices Do the Same?)
- How Much is a Video Worth?
- Data Resources (and Their Increasing Importance)
- If Generic Ads Were Flavored, They’d All be Vanilla
December 2019
- Top 5 Marketing Insights of 2019
- The Purpose of Attribution
- Multitasking Culture Gives Rise to Programmatic Audio
November 2019
- Collaboration in Advertising
- Video Advertising: The Digital Scene
- Marketplace Behemoths and Public Perception
- Genius Monkey Now Integrated with NinjaCat
- Genius Monkey Tenth Banana-versary
October 2019
- Dare to Do Digital-First
- Check Out Our New Client Dashboard Features!
- Raising the Bar in Full-Service Fraud Prevention
September 2019
- Genius Monkey Awarded Top 10 Ad Management Solution Providers for 2019
- How to think about marketing, real-time adjustments, and reporting
- The Three Pillars of OTT Power
- No Two Paths to Conversion are the Same
- The Future Is Everywhere: Get There with OTT
August 2019
- Is Cord-Cutting Killing Advertising?
- In TAG We Trust: Safety In The Digital Age
- Intuitively Leveraging Artificial Intelligence
- Mapping New Markets
- Setting the Programmatic Pace
- Why Some Customers Abandon Ship
- Programmatic Digital, the Undisputed Champion
- Making Sense of OTT
- The Power of Omnichannel: What You Need to Succeed
July 2019
- CPG Shoppers Are No Pushovers
- Cost per Mille vs Effective Cost per Mille
- Genius Monkey Assists Southwestern Automobile Dealership Blog
- Email Statistics for Improved Timing
- The Ten Commandments of Attribution Tracking
- Digital Programmatic's Next Big Hit
June 2019
- Genius Monkey Assists Health Care Company to Boost Conversions by 58%
- Turning Data Into Dollars
- 5G and Its Effect on Mobile Advertising
- Digital and Mobile Ad Spend Still Soaring
- Jeremy Hudgens Addresses the Digital Summit Crowd
- OTT Advertising On The Rise
- Video Popularity - See What Digital Can "Doo" For You
May 2019
- Genius Monkey Boosts Adventure Trip Bookings
- Setting Up Conversions and KPIs (Part 3)
- Setting Up KPIs and Conversions Part Two: Tracking the Truth
- Setting Up Conversions and KPIs (Part One)
- Ad Targeting In Light of Today's Challenges
- Genius Monkey boosts concert ticket sales. Rockets ROAS 1100%
- What About the Little Guys in this Technological World?
- Looking Beyond Impressions
- Push them Over the Edge with Video
April 2019
- Step Aside Regular 3D, Texture TV is Coming
- American University Yields over a 52% Reduction in Cost Per Action for Enrollments
- New Trends - Digital Advances Still Not Slowing Down!
- Don't Discount the Gamers!
- Big Data is Essential for Programmatic Success
- Truck dealership uses Advanced Attribution and leads to 166% ROAS
- Anti Ad Fraud Registrations Are Growing Exponentially
March 2019
- Leisurely Living Community Gets a Boost from Genius Monkey
- Four Points to an Effective Video
- Marketing Attribution
- Customer Lifetime Value
- The Automotive Industry and Mobile Shoppers Join Hands
- Effective Videos Mean Higher Conversion Rates
- IAB's Pitch to Congress for Federal Privacy Legislation
- Google+ is Going, Going, Gone!
February 2019
- What is it Like to Chat With a Monkey? (Part 5) Measurement, Validation and the Purchase Journey
- What is it Like to Chat With a Monkey? (Part 4) Maximizing Ad-Spend
- What is it Like to Chat With a Monkey? (Part 3)
- What is it Like to Chat With a Monkey? (Part 2)
- What is it Like to Chat With a Monkey? (Part 1)
- Funnier Than a Barrel of Monkeys
- Generation Z is Growing Up!
- Unify Your Customer Data and Get to Know Your Customer
January 2019
- The Growth of Effective Programmatic
- Genius Monkey Releases a Digital Summit Video
- Automated Marketing - Five Rules for Winning
- Brands Demand Complete Transparency
- Driverless Vehicles and Marketing
- What's In Store for Programmatic In 2019?
- The March of the Voice Assistants
- Use Your Data Wisely
- Use Trusted Partners
December 2018
- TAG ... We're It!
- Giving Audiences What They Want
- Holiday Deal Seekers are a Different Brand!
- Digital Advertising Continues its Unprecedented Rise
- What's the True Meaning of "Best"
November 2018
- Does Retargeting Need Fixing? (Part Two)
- Does Retargeting Need Fixing? (Part One)
- The Power of Ad Collaboration
- Voice Assistants ... A Future Marketing Op?
- Why we Have the Registered Trademark of "Quants with Human Oversight®"
- How Important is Data?
- Be There for Impatient Shoppers ... Online or in the Store!!
- Programmatic Myths
October 2018
- Changing Search Behavior
- Media and Device Agnostic
- Video Marketers Have the Advantage
- Holiday Shopping in the Digital Age
September 2018
August 2018
July 2018
- Why Marketers Need Effective Video Ads
- Why Marketers Should Pay for Clicks, Not Impressions
- Evolving Consumer Search Habits
- Programmatic Enters the Ride Share Business
June 2018
- Digital Video Advertising Still on the Uptick
- Are Today's Ads More or Less Relevant?
- Utilize Personas to Personalize Your Marketing
- The Future of Programmatic Advertising
May 2018
- Genius Monkey's GDPR Update and Certification
- Another Step in the Battle Against Ad Fraud
- Video Content That Converts
- Time to Adjust our Measurement Priorities?
- Fill Your Quivers with Programmatic Arrows
April 2018
- Hey Alexa, What's this Blog About?
- All Dayparts are Essential to Successful Marketers
- Which Car Brands Experienced the Largest Uplift in 2017?
- Genius Monkey's Newest Innovation
March 2018
- Path to Conversion
- Declining Social, Why You Should Be Everywhere At All Times
- Ad Blockers, Not Such a Bad Thing
- Mapping the Path to Conversion
- Franchise and Multi-Location Marketing
February 2018
- Search is important, but content is King!
- Neutral is Negative in the Mobile Environment
- Changes to Organic Ranking
- Consumer Search Behaviors in 2017
January 2018
- What All Businesses Can Learn from the Auto Industry
- No Decision is Too Minute for Mobile Search
- Genius Monkey's Top Blog Posts in 2017
- Don't Underrate Your Online Reviews
December 2017
- Dynamic Blacklisting VS Whitelisting
- What Not to Buy | Programmatic Advertising
- Ho-Ho-Holiday Marketing Advice
- Marketing Myths
November 2017
- Grab Their Attention ... and Keep It!
- How to Get and Keep Consumer Attention
- Customers Want Seamless Mobile Experiences
- Beyond Demographics
- Video Advertising Trends
October 2017
- Monitor Your B2B Customers' Journeys
- Ho-Ho-How to Market for the Holidays
- It's a Constant Battle for Consumer Attention
- Digital Trends Shaping the Digital Landscape
September 2017
- Four Video Ad Trends Happening Right Now
- Welcome to the Future of Advertising
- Online Presence Equates to Success
- You Simply Must be Everywhere
August 2017
- Speed Matters
- Be There in the Moments that Count
- Beacon Technology is Making its Mark
- Annoying Ads - Sometimes Less is More
- Profits Win Over Impressions Every Time
July 2017
- What Makes Genius Monkey So Unique?
- Redefining Programmatic Success
- Win Customers by Being There for Them
- What Consumers Really Want
June 2017
- Growing Mobile Mindset of Generation "Z"
- Mobile Influence on Retail - Helpful or Hindrance?
- Making the Most of Mobile Moments
- Google Strikes Against Annoying Ads
- Trends in Booking Travel
May 2017
- What We Can Learn From Mobile Search & Home Furnishings
- Current Estimates for Programmatic Advertising
- Native Ads are Here to Stay
- Attention is Crucial for Ad Success
April 2017
March 2017
- How Your Website Speed Measures Up
- Network Reporting and Analytics Don't Always Match Up
- Are Mobile Conversions Eclipsing Those of Desktops?
February 2017
- What We Can Learn from the Car Dealerships
- 90% of users start on one device and convert on another
- Profits Over Campaign Metrics
January 2017
December 2016
- Don't Put All Your Eggs in One Social Basket
- Click Fraud Contaminates Measurement and Validation
- Programmatic the Right Way
November 2016
October 2016
September 2016
- Beyond Reach, Frequency and CPM
- A High Bounce Rate is Not a Problem
- 360 Videos - Are They Worth the Cost?
- Measurement and Validation
August 2016
July 2016
June 2016
- Draw More Clicks with Effective Creative
- Bringing Customers In with Mobile Search
- Programmatic Explained Video
May 2016
- The Imperative Role of Split Testing
- Current Video Trends
- Don't Underestimate Mobile Engagement
- Video Strategies for the 2016 Summer Games
April 2016
- Proven to work yet only 1 out of 4 companies do it?
- Genius Monkey Strikes Deal with Zvelo, Taking Brand Safety to the Next Level
- Email Opening Lines that Pop!
March 2016
- Boost Viewer Engagement with Video Based Sites
- Need for Speed
- Online Video Ads Drive Marketability Skyward
- How Demographics Affect Your Ads
February 2016
January 2016
December 2015
November 2015
October 2015
- Stressful, Yes, But We Love Our Job!
- Marketing Metrics
- Second Screens and Digital for Marketing Success
- Draw Them In with Creative Content
September 2015
- Is Your Business Following the Marketing Trends of 2015?
- Football Season Equals Marketing Madness
- 13 Habits of Highly Successful People
August 2015
July 2015
June 2015
May 2015
April 2015
- Attribution: A Better Understanding
- The Advent of Programmatic Buying
- Feed your Target Market with Real-Time Ads
- Marketing Suggestions
March 2015
- Seven Tips for Effective Marketing
- How to Retain Customers
- Genius Monkey nabs $2 million in funding - Phoenix Business Journal
- Smart, Effective, Efficient Marketing
February 2015
- Utah Honda Dealers Association Boosts Website Traffic 142 Percent Year-Over-Year, Positions Dealers to Increase Car Sales Up to 10 Percent in 2015
- Advantages to Real Time Bidding