Omni Monkey, our digital ad optimization technology, is our proprietary set of algorithms that assures that our optimization process is accomplished in real-time. This technology is not unlike that used by Wall Street to locate obscured values in the stock market. It finds the most direct, cost-effective means to reach your targeted crowds. It creates a real-time competition between DSPs and networks, and it all happens in a fraction of a second. It also enables us to optimize across all variables, including devices and media access points, based on performance. This gives Genius Monkey the capability to offer a huge marketing value for the money.
Genius Monkey is built upon our five pillars of success, the most important being our Omni Monkey pillar. It’s what makes us the premier tech company that we are today. It’s the technology that drives what we do. It’s our tracking system, our algorithms and our AI that helps make decisions on where to best put our clients’ money.
Our vast experience at Genius Monkey has taught us that advertising is not an exact science. We know that ads perform at different levels during different times of the day. For instance, a social ad may perform superbly at 10:00 a.m., while at 9:00 p.m. a video ad on ESPN may do much better. So, if you’re putting all your money into social sites like Facebook, and neglecting the other ad opportunities in which to invest part of your ad spend, then you’re going to miss out.
By utilizing Omni Monkey, we learn which ad types perform best during which times of the day. We’re able to achieve more bang for the buck, lower cost per clicks, more impressions and more conversions. To truly do this, we have to track from the impression, down.
When it comes to effective marketing, sometimes it’s the things the viewers DON’T do, rather than the things they do that has the most impact. Let’s say you get online to check the baseball scores and you see an ad like a pre-roll video or a banner ad. You may see the ad as you’re looking at the scores, but you don’t click on it. Nevertheless, you remember the ad and google the company the next day, or even an hour later. People make decisions on their terms, not on those of the sellers.
Just because potential consumers don’t click on an ad doesn’t mean they won’t make it to the site. And, if you don’t know if they made it to the site or not, you’re gonna end up throwing the baby out with the bathwater! And if they do make it to the site, you need to know what they did and how far they made it … and how many times they’ve come back. Our Omni Monkey technology is tracking all of this activity. Because of our advanced proprietary technology, we can follow each “path to conversion.” We can see every visitor that came to the site, whether or not they saw an ad, and if they did, we learn:
With our technology, we’re tracking all of that and putting it into the decision making of where we want to go and whom we want to go after. If someone converts, we want more people like that person.
As an example, let’s say that a person sees four banner ads, came into the site, left, then saw a video ad, came back, went to the shopping cart, left, then three days later did a google search and bought. That is their path to conversion, and we know each step that they took to eventually convert.
First and foremost, Genius Monkey is a technology company and our own Omni Monkey ad tech allows us to buy better, target better, and have better results for our users. That, combined with our team of intelligent primates, is what makes us unique … and so effective.