With Genius Monkey’s virtually unlimited behavioral targeting, the sky’s the limit. Using our numerous behavioral database partnerships, we can hit virtually any targeting element or combination you can dream up, hence, our behavioral targeting is truly unlimited! We incorporate the latest technology, we prioritize audiences, we utilize if / and / or statements and we layer within your targeting profiles.
The data used for behavioral targeting can come from a range of sources, including search engines, websites, mobile apps, CRM systems, credit services, and other marketing automation systems. They can include:
We also learn the targets’ offline behaviors and the purchase habits they exhibit. We examine geographics, psychographics and demographics, as well as people who have made similar purchases in the past. We can use contextual keyword targeting to reach into search queries, social posts and even content of email correspondence. As a general rule, the more that you know about your customers, the more your ROI expands.
At Genius Monkey, we know how to leverage the information we gather towards achieving specific marketing goals, which is imperative for effective unlimited behavioral targeting. Taking advantage of these methods is an effective way to boost conversion rates.
Personalizing the sales funnel for every single prospect, customer or lead (based on solid data that we gather) is a marketing practice that has come about with extreme advances in technology. An ad can only be effective if it reaches a member of its targeted audience. If it is not relevant to the viewer that sees it, it will most likely be of little or no interest for them. This means that while it is an impression, it probably will not result in a click, making the chances for a conversion slim.
The online behavior of internet browsers can reveal a lot of information about them. For example, you probably wouldn’t want to market dirt bike parts to a retirement community. For marketers, this means that displaying ads to everyone is an ineffective method. The “spray and pray” method of advertising is when ads are placed with no particular individuals or groups targeted. The hope of these traditional marketers is that somebody will just happen to come across the advertisement and engage. However, this usually results in a great number of people who don’t have any interest in whatever service or project is being introduced. Nevertheless, should the ad happen to reach someone who actually needs the product or service, the chances of conversion grow existentially. A wide margin of “scatter loss” results in advertisers unnecessarily wasting money. It is of great importance to determine the interests of individual internet users, both for online retailers and for advertising service providers.
Engaging with the interest of the user is one of the most important keys to enjoying personal success in marketing. If an ad that’s relevant appears in the right place at the right time, the chances of a conversion are much greater. “Cookies” are what follow customers through their purchase journey to determine the best appropriate products or services that will match the objects of their search.
For most marketers, effective targeting can be complicated and difficult to accomplish. This is one of the many reasons why you can, and should, count on Genius Monkey to do it for you!