At Genius Monkey, we honor the privacy of our clients. Generally, we do not divulge their names
as we share a
strict NDA with each of them. However, occasionally clients will agree to share some information, as you
will see in the case studies below.
Develop a report for the agency to present elevated Return on Ad Spend (ROAS) numbers to their clients. The Core KPI's (Key Performance Indicators) in this test were to increase online traffic and boost trip bookings without increasing their digital ad-spend. The agency also wanted to create a visual representation of the digital marketer's ROAS for comparative purposes and to show the effectiveness of Genius Monkey's digital programmatic platform. This was to be done by programmatically diversifying channels and targeting the right crowds.
Genius Monkey targeted the Arizona adventure-prone audience, based on:
Occupations matching data provided
Behavioral Targets - including but not limited to adventure seekers, fun, thrills, adrenaline junkies, those who enjoy the outdoors, those who enjoy camping, ATV enthusiasts, UTV enthusiasts, those who visit national parks, those shopping other adventurous activities in Arizona, etc
Designated Market Areas (DMA) - Certain Arizona cities and towns matching data provided
We also developed a lengthy list of items to monitor and target, such as:
Websites, belonging to the competitors, associated sites, Phoenix hotel sites, travel resource sites, car rental sites, and RV parks / resource sites
Major Arizona events and activities potential customers might attend
Arizona National Parks
Popular tourist attractions
Sporting events (baseball Fans looking to visit during spring training, buying tickets to games)
Results After First 4 Months
From their initial start with Genius Monkey, they not only saw an increase in impressions and site traffic in the first four weeks, but travel bookings were boosted considerably.
They approached Genius Monkey in hopes that we could help them to increase brand awareness. They wanted to use Genius Monkey to "own their backyard" and expand their footprint. They also wanted to use us as an effective partner to incorporate a programmatic platform, target the appropriate audience and increase enrollment numbers.
We started with a general-branding campaign for the university's online division. We leveraged multiple creative sets to A/B test performance. Display image ads were very successful in the first month, and in the second month, we added in a video component. We also added a retargeting plan into the mix to build that pool of individuals which we'll plan to deploy with program-specific campaigns in the future.
We initiated a degree-specific campaign, and less than a month later, the program is having extremely strong results with the branding campaign, which they attribute to the plan put into place. CPA (Cost Per Action) for enrollments yielded a 25.6% reduction within the first month and a 52.86% reduction from the initial CPA cost by the end of month two.
Digital channels that they had previously utilized are being beat in nearly every metric. The university found incredible value in the customer journey/path to conversion data, and continue to look for additional ways we can package this data to provide insights on a macro level.
Currently, in a down enrollment market the enrollments are up 2.73% in the states where we're running, but down 5.74% in the states where the campaign is not running.
Their goals were to increase brand awareness and, in turn, increase vehicle sales.
Genius Monkey began the campaign by allocating part of their ad-spend towards Optimize Display, and a smaller part towards Optimize Video. In addition, we targeted truck enthusiasts and outdoorsy-type males, ages 25-64 with a household income of 40K or higher, after which we began conquesting after competitor sites. We also checked to see if they were receiving emails from competitors. In addition, we targeted enthusiasts in the field of trucks, off-roading, lifted trucks, hunters, fishers, outdoor sports and extreme sports.
Out of the leads in the CRM of sold vehicles, the dealership was able to match 21% of them. Of those leads, Genius Monkey was able to positively match back several of them to a converting user IP to which Genius Monkey had served an ad. That means that of the users we could obtain IP's for, Genius Monkey matched with 11% of them. With this hard data (along with knowing their average profit-per-car deal), we were able to determine a Return on Ad Spend (ROAS) for their advertising budget spent over 3 months. It was equal to a 166% return on their investment.
If we take this a step further and assume 11% match on all of their sales, including the ones we don't have IP's for, Genius Monkey can attribute to sales, equalling a 1,154% ROAS!
To be able to drive the most engagement and conversions as possible from as many networks, devices and mediums as possible without ad fraud hindering performance. Regardless of the fact that Genius Monkey does not charge for potential bot traffic, they understand that performance hinges on driving the highest-quality traffic, thereby seeking out ways to continually optimize performance.
Genius Monkey theorized that if they could create a system with multiple layers of filtration in addition to what is employed by the networks and any integrated validation partners, they could take ad fraud prevention several steps further, ensuring a much higher level of performance.
Integrate into active campaigns that are targeting multiple networks, devices, and mediums such as banner and video display,social, native, search and retargeting
Utilize internal Omni Monkey quality traffic tools,along with all available validation tools at Network, DSP, trade desks and exchange levels
Integrate zvelo shield technology to filter this already-filtered traffic
Blacklist all publishers providing malicious, low-quality bot traffic or otherwise questionable traffic
Reduce the amount of ad fraud by over 130% compared to industry averages using effectual "Best Practices"
Beat out competitors by a minimum of over 300%
Consistently increase attributed conversions to their clients
Validate the fact that Genius Monkey's theory of using zvelo and internal tools to "Police the Police" proves superior results
Drive high-quality online conversions (ticket sales) through targeted programmatic display ads while outperforming the client's current digital display efforts.
Targeted banner, social, and native ad placements using and, or, if statements with very specific targets such as:
Avid Sports Fans in this particular sport
Consumers that purchased tickets in the previous season
Local University Graduates/Alumni
Local Military Personnel
Previous opening night ticketholders
Fans of competing teams
572% return on ad spend-
Through detailed attribution tracking and integration with Ticketmaster, Genius Monkey was able to track the exact number of tickets sold as well as the value of each ticket showing a 572% return. This was a 2- 3 times higher return on ad spend when compared to the existing competitors /client partners.
Redirected the marketing aim towards targeted programmatic digital ads rather than the conventional marketing that was currently being utilized
Spurred exponential growth including an uplift of 4,166% in visits, 5,416% in unique visitors, 1,378% in page views, 101% in website conversions, 338% in website-driven phone inquiries, 179% in social media interaction using Optimize Display, Optimize Video, Remarketing, Search & Social
Refined the results through a series of split testing and result-based measurements
Increased the response of in-market customers, creating a broader patient base