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Genius Monkey Ad Buying VS Competitors
Genius Monkey
Ad Server
Competitor A:
DSP or Ad Server
Competitor B:
DSP or Trade Desk
Sourcing Inventory or Ad Placement
Exchanges, Trade Desks and DSPs
Exchanges
Trade Desk to Exchanges
Ad Networks
1st Party Networks
Limited 1st Party Networks
Limited 1st Party Networks
Targeting/
Audience Targeting/
Behavioral Databases
Omni Monkey
Access to ALL Behavioral Databases
1 or 2 Behavioral Databases
1 or 2 Behavioral Databases
Validation
Triple Layer Validation
Single Validation
Single Validation
Optimization
Ai & Human Oversight Ad Optimization
N/A
N/A
Reporting
Full Impression, Click And Conversion Level Attribution On All Mediums
Partial Attribution
Partial Attribution
Total Cost to You
ALL-INCLUSIVE
Missing Features
- Long term contracts
- Late night anxiety
- Exorbitant costs
Missing Features
- Unlimited behavioral databases at no cost
- Multiple layers of validation
- Automated optimization algorithms with human oversight
- Full attribution
- Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
- Full support customer service
- All-inclusive pricing
Missing Features
- Unlimited behavioral databases at no cost
- Multiple layers of validation
- Automated optimization algorithms with human oversight
- Full attribution
- Direct deals with 1st Party Networks DSPs, SSPs and tradedesks
- Full support customer service
- All-inclusive pricing
Genius Monkey has developed
long-standing
relationships with
first-party networks, exchanges,
tradedesks, validation partners, and
behavioral databases to bring you
an
all-inclusive price.
This not only simplifies the process but also significantly outperforms all of our competitors on cost and performance metrics.
This is all backed by our industry-leading, full-attribution reporting.
Genius Monkey Average Pricing
Display Ad Pricing
$0.60 - $1.09
Average Cost-per-click
$2-$4
Effective CPM
Industry Average
$1.05 - $2.20
Average Cost-per-click
$5-$9
Effective CPM
Video Ad Pricing
$0.70 - $1.60
Average Cost-per-click
$10-$22
Effective CPM
Industry Average
$2.00 - $5.00
Average Cost-per-click
$20-$40
Effective CPM
Ott Ad Pricing
$25 - $40
Effective CPM
$0.04 - $0.08
Cost per Completed View
Industry Average
$50 - $80
Effective CPM
Audio Ad Pricing
$21 - $37
Effective CPM
N/A
Cost per Completed View
Industry Average
$38 - $50
Effective CPM
