Over-The-Top & Connected TV Ads | Genius Monkey
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Product overview

OTT ads and CTV commercials connect your brand to users consuming premier, episodic, video content.

Optimize OTT+CTV allows you to take a more targeted and measurable approach when compared to traditional television. Unlike linear TV, Genius Monkey’s numerous behavioral data partnerships allow you to reach your ideal customers right where they are, no matter what device or channel they are on. From watching Football on Sunday to their favorite sitcom on a weekday, Genius Monkey has access to follow your audience where they are, across all channels. And with Genius Monkey’s proprietary Attribution Tracking technology, you’ll understand exactly how well your connected TV campaigns perform because our technology tracks users who complete a conversion on your website on any device after previously watching an OTT+CTV commercial on another device like a TV. To your benefit, you only pay when an individual actually completes your OTT+CTV ad, rather than paying for impressions!

Best of all, you can track conversions on your website from prospective customers who viewed your OTT+CTV ads, even if they saw the ad on their Smart TV!

Key features

  • Pay per engagement instead of per impression
  • Placements on smart TVs, connected devices like Roku, Apple TV, Amazon Firesticks and more
  • Virtually limitless behavioral targeting
  • Real-time optimization using real data of what’s working
  • Deep reporting with full view-through and click-through attribution—even on TV ads!!!
A connected TV ad on a streaming home screen, in front of a smart TV.

Average OTT & CTV ad pricing comparison

Genius Monkey averageIndustry average
Effective CPM$25 - $40$50 - $80
Cost per completed view$0.04-$0.08N/A
Cost per conversion$38*Not tracked

*Numbers vary heavily by vertical and client to client

See all pricing

What is OTT + connected TV?

This is not traditional TV. OTT+CTV advertising is data-driven, measurable, and performance-focused streaming media, placing your brand inside premium content viewed on:
  • Smart TVs
  • Streaming devices
  • Gaming consoles
  • Mobile, tablet, and desktop

Why advertise with Genius Monkey?

01

Precision household targeting

02

Verified completed views

03

Full conversion tracking

04

Flexible, scalable budgets

Data-driven targeting & control

Behavioral and intent targeting

Demographic targeting

Household-level delivery

Brand safety controls

News-only inventory

Cross-device & frequency control

230 million connected TV users, 67.6% of the U.S. population in 2023. 88% of U.S. households own at least one CTV device. Linear TV usage fell below 50% for the first time. Average cost $0.04 to $0.08 CPV and $25 to $40 CPM.
230 million connected TV users, 67.6% of the U.S. population in 2023. 88% of U.S. households own at least one CTV device. Linear TV usage fell below 50% for the first time. Average cost $0.04 to $0.08 CPV and $25 to $40 CPM.

Premium OTT+CTV inventory

Curated access to premium streaming publishers, ensuring brand safety and scale.

OTT + CTV ads as seen on:

OTT + CTV ads as seen on premium streaming publishers
OTT + CTV ads as seen on premium streaming publishers More premium streaming publishers

Measurement & performance

Proprietary attribution tracking

View-through and post-exposure conversions

Real performance reporting—beyond impressions

Types of programmatic OTT + CTV ads:

Smart TVs & Connected Devices Ads

Smart TV & connected devices ads

Streaming Devices Ads

Streaming devices ads

Test Us Against Any Vendor To See How Our Performance And Costs Stack Up

Let’s get your conversion rates climbing!

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