We keep the AI in check. Digital advertising campaigns fully managed by our dedicated team of programmatic marketing monkeys.
Is Every Programmatic Marketing Company the Same?
The only way to truly distinguish between programmatic marketing companies is by comparing their end results and overall effectiveness. Advanced programmatic marketing platforms mean nothing if they can’t produce results. At Genius Monkey, we specialize in digital advertising activity that drives traffic, and we demand results–with full attribution. The primary difference between our platform and those of other advertising companies is our resources.
We use marketing automation tools (such as email marketing and Google Adwords) to track the customer journey all the way through to the conversion. Unlike traditional marketing practices, we don’t stop until we get results. Real results lead to real conversions. Check out some of our case studies to see just how serious we are about driving results.
Why so Much Emphasis on Proper Attribution?
Department store mogul, John Wanamaker, used to say, “Half the money I spend on advertising is wasted, I just don’t know which half.” If John were around today, he’d absolutely want to partner with a dedicated programmatic marketing company for all his digital media buys. That way, he could determine exactly which display ads were effective, and which ones were not. Social media marketers and ad agencies alike can benefit from this kind of performance tracking.
That’s why Genius Monkey is so dedicated to providing full, proper attribution data for our clients who buy programmatic ads. When it comes to digital advertising and online marketing, you can’t optimize what you can’t identify. Knowing exactly which ads work (and which ones don’t) gives you the ultimate edge in crafting better ad performance and returns. That’s why it’s so important to have a comprehensive attribution model by which to measure impression data.
What’s the Difference Between Programmatic Marketing Companies?
The results! Thanks to our advanced, proprietary measurement and proper attribution tracking, we never have to wonder how our clients’ ads are performing. We monitor every ad space, search engine, and social network consumers interact with along the path to conversion. So we know exactly how well each digital ad is performing, which in turn helps us boost brand awareness. For today’s content marketers, having a stellar product or service backed by the latest search engine optimization (SEO) tactics is no longer enough.
We can target ads at virtually any customer and stay in front of them until they commit. This dogged perseverance is what really sets us apart from our marketing competitors. Most programmatic ad agencies can only offer a blurry snapshot of the customer journey, but Genius Monkey can give clients a crystal-clear picture of the entire shopping journey. All backed by proper attribution data.