Programmatic Audio Breathes New Life Into Broadcast Ads
GET YOUR ADS IN THE EARS OF TARGETED LISTENERS
At Genius Monkey, we’re always on the cusp of the latest developments in the programmatic digital marketing landscape, and we’ve had great success at measuring the results of our clients’ digital programmatic ads. Using proper attribution, we’re able to track our clients’ targeted audiences all the way through their paths-to-conversion. This kind of attribution, tracking and performance measurement hasn’t been possible with audio advertisements—until now! Programmatic audio ads are now a possibility with Optimize Audio. Now we can target and place digital radio ads directly into the ears of listeners and fully track them from the first impression of the audio back down to any custom set of online radio KPIs and conversions. With Optimize Audio, we can distribute audio ads through stations like Spotify, Pandora, iHeartRadio, SoundCloud, ESPN Radio, and the list goes on. Let us help add programmatic audio ads to your digital marketing efforts.
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Will People Listen In?
To gain a better perspective on the vast audience primed and ready for programmatic audio ads... in 2018, consumption of on-demand audio and digital radio streams reached 611 billion, marking a 49% boost year-over-year. Now double that figure, and that’s the number of ears that will be listening to programmatic audio commercials through channels like Spotify ads, Pandora commercials, I Heart Radio ads, and more! In the last five years, UK podcast listeners almost doubled to reach 5.9 million people, while platforms like Spotify have increased by 51.8% since 2016 to cover 68 million albums! Audio is truly the next frontier in programmatic advertising.
Is This Programmatic Audio Brand New?
Programmatic audio-based commercials aren’t brand new; they’ve been around for a little while, but there was no way to measure and track the true effectiveness of online audio ads in the past so Genius Monkey wasn’t interested. Why dedicate dollars to a single channel, knowing a large number of those dollars will be lost…and you won't even know which ones? We only spend money on digital channels we know we can track and move budgets across in real-time to make sure our clients are getting the highest return on investment (ROI). So programmatic audio isn’t new, per se, but because of recent tracking advances, audio advertisements (such as Spotify ads and I Heart Radio commercials) are now a service we offer our Genius Monkey clients.
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