Programmatic Audio Breathes New Life Into Broadcast Ads
GET YOUR ADS IN THE EARS OF TARGETED LISTENERS
At Genius Monkey, we’re always on the cusp of the latest developments in the programmatic digital marketing landscape, and we’ve had great success at measuring the results of our clients’ digital programmatic ads. Using proper attribution, we’re able to track our clients’ targeted audiences all the way through their paths-to-conversion. This kind of attribution, tracking and performance measurement hasn’t been possible with audio advertisements—until now! Programmatic audio ads are now a possibility with Optimize Audio. Now we can target and place digital radio ads directly into the ears of listeners and fully track them from the first impression of the audio back down to any custom set of online radio KPIs and conversions. With Optimize Audio, we can distribute audio ads through stations like Spotify, Pandora, iHeartRadio, SoundCloud, ESPN Radio, and the list goes on. Let us help add programmatic audio ads to your digital marketing efforts.
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Your message with the highest propensity to engage at the lowest possible cost
Place ads directly in your customer’s path, leading them to where they need to be
A proprietary set of algorithms that assures that our optimization occurs in real-time
All Campaigns are monitored by a team of managers keeping AI in check
Will People Listen In?
To gain a better perspective on the vast audience primed and ready for programmatic audio ads... in 2018, consumption of on-demand audio and digital radio streams reached 611 billion, marking a 49% boost year-over-year. Now double that figure, and that’s the number of ears that will be listening to programmatic audio commercials through channels like Spotify ads, Pandora commercials, I Heart Radio ads, and more! In the last five years, UK podcast listeners almost doubled to reach 5.9 million people, while platforms like Spotify have increased by 51.8% since 2016 to cover 68 million albums! Audio is truly the next frontier in programmatic advertising.
Is This Programmatic Audio Brand New?
Programmatic audio-based commercials aren’t brand new; they’ve been around for a little while, but there was no way to measure and track the true effectiveness of online audio ads in the past so Genius Monkey wasn’t interested. Why dedicate dollars to a single channel, knowing a large number of those dollars will be lost…and you won't even know which ones? We only spend money on digital channels we know we can track and move budgets across in real-time to make sure our clients are getting the highest return on investment (ROI). So programmatic audio isn’t new, per se, but because of recent tracking advances, audio advertisements (such as Spotify ads and I Heart Radio commercials) are now a service we offer our Genius Monkey clients.
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Reach more targeted people for less, with proven tracking, attribution, and optimized real-time programmatic display and video ads.
Measurement & Validation
Proof is in the pudding. Live reporting with conversion tracking & full attribution. Built-in video anti-fraud placement & protection.Read More >>
All Digital Marketing Ads are Media & Device Agnostic
Cds run across all networks & devices under one optimized display and/or video campaign.Read More >>
Unrestricted Behavioral Targeting
All the top databases layered together for high-precision targeting on all programmatic marketing ads.Read More >>
Digital Marketing Campaigns with Real-Time Optimization
Our proprietary advertising management system removes guesswork & optimizes performance.Read More >>
Quants With Human Oversight® On All Programmatic Ads
We keep the AI in check. Digital ad campaigns fully managed by our dedicated team of programmatic marketing monkeys.Read More >>