Every Politician Needs a Political Marketing Platform Built On Results
Genius Monkey Has Achieved a 78% Win Rate Over the Past 4 Election Cycles
Whether you are a PAC, a candidate in a federal race, a small local race, or a group pushing an initiative or bill awareness, we know you as political marketers have very little time to do anything other than campaign. That’s why it’s so important to partner with a programmatic marketing platform like Genius Monkey to do what we do best: put you on the map! We do so by elevating your digital political marketing campaign ads to a major brand and messaging blitz. Basically, we put your digital campaign ads in front of the exact constituents and voters you want to.
Display
Video
Retargeting
Native &Social
OTT+CTV
Audio
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How Genius Monkey’s Programmatic Solution Works For You
1
Delivering your message with the highest propensity to engage at the lowest possible cost
2
Placing ads directly in your customer’s path, leading them to where they need to be
3
A proprietary set of algorithms that assures that our optimization occurs in real-time
4
All Campaigns are monitored by a team of managers keeping AI in check
Through our programmatic marketing platform, we minimize any wasted
ad dollars. With our programmatic platform and meta DSP, you’ll spend
a fraction of what it would cost utilizing only traditional media such as
TV, radio, mailers, etc., simply by having your ads seen by voters who
resonate with your message. By partnering with Genius Monkey for your
programmatic marketing needs, your digital ads are placed in front of the
exact target audience of your choice, with a near unlimited number of
target elements! In fact, for the past 8 years Genius Monkey has achieved
an 84% success rate for political candidates and initiatives. We have been
able to maintain the following average metrics for political campaigns to
achieve this success rate:
$1.67 Average Display Cost Per Click
$4.87 Average Display Cost Per Thousand Impression
$1.05 Average Video Cost Per Click
$17.79 Average Video Cost Per Thousand Impression
WHAT ARE SOME EXAMPLES OF A POLITICAL TARGET AUDIENCE?
Political advertising platforms understand the key to any online political
ad success comes down to knowing your target audience. Groups
Genius Monkey would place on the target list of a programmatic political
advertising campaign would be: Likely voters, those living in the voting
district, affected social groups, specific political leanings, those who
visit specific websites or have searched for specific keywords, or those
who have emails from specific organizations. We engage this audience
on any connected device, such as smartphones, tablets, laptops, or
any smart TV. Whether they are browsing social media, mobile apps,
content, entertainment, reviews or email, we make sure they see your
programmatic digital ads promoting your political marketing campaign.
We then continue to optimize the entire advertising campaign based
on performance.
DOES GENIUS MONKEY HAVE ANY EXAMPLES OF PROGRAMMATICALLY HELPING A POLITICIAN?
Our digital programmatic ad plan has helped many candidates achieve
online political ad campaign success. During a previous election cycle, a
Political Action Committee that was utilizing the Genius Monkey platform
was able to leverage messaging that specifically addressed local issues
in order to create momentum for swing voters that turned the election.
The final result was an unprecedented win for many of the candidates,
with a significant “flip” of the house. That’s the power of programmatic
advertising with the right political marketing ad tech platform. Let us help
you reach your goals by adding digital programmatic ads to your political
advertising campaign.
An Ad Platform Built For Results... Proven Results!
Reach more targeted people for less, with proven tracking, attribution, and optimized real-time
programmatic display and video ads.
Measurement & Validation
Proof is in the pudding. Live
reporting with conversion
tracking & full attribution.
Built-in video anti-fraud
placement & protection.
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