Why Pharmaceutical Advertisers Choose Programmatic Ad Plans
Target in Market Purchasers or Clients With a Programmatic Strategy
Thanks to the power of programmatic, ad campaigns no longer have to be a shot in the dark. With our programmatic advertising plan, pharmaceutical companies can specifically target (and precisely hit) their ideal customers, so they know exactly where their ad efforts are paying off. We do this through:
- Video ads
- Real-time display
- Audio (local radio, pure digital, and more)
- OTT and Connected TV (CTV) channels
- Retargeting ad strategies
- Social media ads
- Native ads
Let's Get Started
Your message with the highest propensity to engage at the lowest possible cost
Place ads directly in your customer’s path, leading them to where they need to be
A proprietary set of algorithms that assures that our optimization occurs in real-time
All Campaigns are monitored by a team of managers keeping AI in check
What are the Cost Benefits of Our Programmatic Platform?
Through our programmatic ad plan, pharmaceutical companies no longer have to guess which ad campaigns are (or are not) effective for customer conversions. Genius Monkey displays your targeted digital ads in front of the right audiences as often (and in as many places) as possible, but we only charge on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:
- greatly reduce your cost-per-sale by targeting and optimizing ads for potential pharmaceutical customers only
- generate viable leads through customized ad engagement and consumer needs
- guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
- give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions
How Do We Find the Right Pharmaceutical Customers?
The Genius Monkey programmatic ad plan creates more in-market pharmaceutical customers for you by matching your product with customers who’ve shown an interest in that product before. We layer offline audience demographics and actions with online consumer activity to bring you the highest level of customer targeting for your pharmaceutical marketing efforts. Our proven results allow us to reach more targeted customers for much less cost, all while examining relevant customer insights like:
- which customers take vitamins and supplements
- which customers are dieting
- any online research they perform (such as alternative medicine)
- when they browse competitor pharmaceutical websites...and much more
What Does the Entire Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique programmatic process for your pharmaceutical marketing needs:
- We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance.
- After identifying target demographics, we gather information from behavioral databases and run it through all selected channels.
- Our algorithms thoroughly process the data before delivering the highest-quality, targeted pharmaceutical customer profiles for your business.
- Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
- Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!
An Ad Platform Built For Results... Proven Results!
Reach more targeted people for less, with proven tracking, attribution, and optimized real-time programmatic display and video ads.
Measurement & Validation
Proof is in the pudding. Live reporting with conversion tracking & full attribution. Built-in video anti-fraud placement & protection.Read More >>
All Digital Marketing Ads are Media & Device Agnostic
Cds run across all networks & devices under one optimized display and/or video campaign.Read More >>
Unrestricted Behavioral Targeting
All the top databases layered together for high-precision targeting on all programmatic marketing ads.Read More >>
Digital Marketing Campaigns with Real-Time Optimization
Our proprietary advertising management system removes guesswork & optimizes performance.Read More >>
Quants With Human Oversight® On All Programmatic Ads
We keep the AI in check. Digital ad campaigns fully managed by our dedicated team of programmatic marketing monkeys.Read More >>