We keep the AI in check. Digital ad campaigns fully managed by our dedicated team of programmatic marketing monkeys.
All Pharmaceutical Companies Should Incorporate a Good Programmatic Ad Plan with Attribution
Thanks to the power of programmatic, ad campaigns no longer have to be a shot in the dark. With our programmatic advertising plan, pharmaceutical companies can specifically target (and precisely hit) their ideal customers, so they know exactly where their ad efforts are paying off. We do this through:
Audio (local radio, pure digital, and more)
OTT and Connected TV (CTV) channels
Retargeting ad strategies
Social media ads
What are the Cost Benefits of Our Programmatic Platform?
Through our programmatic ad plan, pharmaceutical companies no longer have to guess which ad campaigns are (or are not) effective for customer conversions. Genius Monkey displays your targeted digital ads in front of the right audiences as often (and in as many places) as possible, but we only charge on a cost-per-action basis. This means you only pay per-full-view (or per-click) on video and display ads, which can:
greatly reduce your cost-per-sale by targeting and optimizing ads for potential pharmaceutical customers only
generate viable leads through customized ad engagement and consumer needs
guarantee your ad spend isn’t wasted: any ads which don’t receive full-views or clicks are free-of-charge
give you real-time results for better precision and attribution data to help guide future campaign decisions and successfully track your true cost-per-conversions
How Do We Find the Right Pharmaceutical Customers?
The Genius Monkey programmatic ad plan creates more in-market pharmaceutical customers for you by matching your product with customers who’ve shown an interest in that product before. We layer offline audience demographics and actions with online consumer activity to bring you the highest level of customer targeting for your pharmaceutical marketing efforts. Our proven results allow us to reach more targeted customers for much less cost, all while examining relevant customer insights like:
which customers take vitamins and supplements
which customers are dieting
any online research they perform (such as alternative medicine)
when they browse competitor pharmaceutical websites…and much more
What Does the Entire Process Look Like?
OmniMonkey (our proprietary performance optimization engine) makes adjustments in real-time to bids, ad-types, outlets, and locations in order to optimize performance. Here’s a brief overview of our unique programmatic process for your pharmaceutical marketing needs:
We work with you to set up a list of Key Performance Indicators (KPIs) to use as our attribution benchmarks for tracking and measuring individual ad performance.
After identifying target demographics, we gather information from behavioral databases and run it through all selected channels.
Our algorithms thoroughly process the data before delivering the highest-quality, targeted pharmaceutical customer profiles for your business.
Your ads are then served to all channels, networks and devices, and optimized to convert consumers at the lowest cost possible (according to the benchmark KPI’s we set up earlier) before returning you to a higher ROI or ROAS.
Finally, you can login to our live client dashboard and view all reporting in real-time, including full attribution tracking down to a single ad!